EMEA Emarketing & Analytics Specialist

Gucci

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Job Details

Job title

EMEA Emarketing & Analytics Specialist, Gucci

Location

Scandicci, Italy

Level

Manager

Function

Digital & Ecommerce

Posted

Contract

Full-time, Salary Unspecified

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Job Description



The eMarketing and Analytics Specialist will be an integral part of the regional EMEA ecommerce team, supporting the EMEA eMarketing & Analytics Coordinator in the execution of the performance marketing strategy.

Key Accountabilities

  • Support the eMarketing & Analytics Coordinator in the execution of the digital marketing strategy, understanding how this fits within Gucci broader marketing plans.
  • Develop and execute detailed reports across channels on sales results, traffic and marketing data, in order to improve the performance marketing strategies and campaigns.
  • Actively support the coordination of SEM, SEO, Affiliation and Paid Social projects.
  • Keep track of marketing spending and manage administrative tasks.
  • Monitor competitors’ marketing activities.
  • Generate reports on omnichannel projects.
  • Collaborate with other internal teams (e.g. digital merchandising and client services) to develop and monitor strategic marketing initiatives.
  • Work with external agencies and vendors to execute marketing programs.

Job Requirements
 

  • Bachelor’s Degree in Marketing, Business or a related discipline.
  • Minimum 2 years in eCommerce marketing with solid experience in SEM, SEO, Affiliates and Paid Social channels.
  • Solid experience with Google Analytics.
  • Strong analytical and data-mining aptitude, coupled with strong MS Office experience.
  • Knowledge of Google Search Console, Google Ads and SemRush or similar SEO/SEM tools, as well as product feed management platforms.
  • Knowledge of the Europe eBusiness World.
  • Strong analytical skills and understanding of channel tracking and reporting suites.
  • Preferable experience in budgeting and forecasting
  • Passionate about pursuing a career in the fashion industry.
  • A collaborative and proactive team player who enjoys working in a cross-functional team environment.
  • Well-organized and detail oriented.
  • Ability to build strong working relationships across the business and with external agencies
  • Fluent both in Italian and English.
  • Excellent written, verbal and presentation skills and ability to effectively communicate with individuals at all levels, both internally and externally
  • Positive, enthusiastic, able to take initiative with a can-do attitude

About Us

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.