Digital Art Director


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Job Details

Job title

Digital Art Director, PVH


Amsterdam, Netherlands


Director / VP / President


Digital & Ecommerce



Full-time, Salary Unspecified

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Job Description

About the Agency:

Fitting within the wider Marketing and Communications group, our in-house Agency is a talented team of art directors, designers, writers and producers, collaborating to originate ideas and activate creative programs.

We’re continually responding to ever-changing consumer needs, finding unique ways to connect with new audiences and stay ahead of the game when it comes to innovation, storytelling and creativity - all of which contributes to positioning Tommy Hilfiger as a leading global lifestyle brand.

About the Role:

In this role, you’ll be part mentor, part collaborator, part autonomous. With an entrepreneurial spirit and collaborative approach, you’ll enjoy rolling-up your sleeves and leading by doing (and by example to your peers).

On the one hand, you’ll bring digital thinking to the table. Working across Creative teams at all levels, you’ll be translating concepts across digital platforms. On the other hand, you’ll be working with multi-functional teams to approach every brief with fresh eyes. Concepting and collaborating on multi-channel programs, you’re a skilled story-teller with ideas that could live anywhere, crossing the boundaries of physical, digital and virtual realities.

As part of the wider Company team, there’s opportunity to collaborate on existing projects such as the digital showroom, to newer niches such as AR applications and pushing the boundaries of digital into physical environments, such as in-store experiences.

With your own projects, you can continue to practice what you preach and show what great digital design is all about. You’ll be developing and executing innovative and compelling digital solutions that enhance the brand, improve our ways of working and engage consumers by creating user journeys that captivate and inspire.

You’ll have a passion, tenacity, curiosity and optimism to bring about transformational creative ideas. You’re a collaborator and inspirer who, by daily example, seeks insights from fellow creatives, media, strategy, and marketing teams to achieve the impossible

As an experienced Digital Art Director, you’ll be guiding, mentoring and inspiring the Agency team and actively contributing to promote a culture of innovation.

Role Responsibilities:


  • From the driver’s seat, you’ll be working with teams on digital projects and also working autonomously on your own projects
  • From the passenger’s seat, you’ll have mentor-like responsibilities supporting across the creative teams and can even jump in to help, if that is what it takes to get the job done, especially on digital roll-out
  • You’re a Master at juggling priorities, ensuring timely delivery of work and managing numerous projects simultaneously


  • Participate in the strategic development of assigned projects
  • Collaborate in the research, development, innovation and pioneering strategic ideas across existing and emerging digital platforms
  • Develop and deliver thought-leadership for the Agency team and our ‘clients’


  • Contribute to all stages of the design process, bridging different disciplines such as concept development and design
  • Translate creative concepts and lead the development and execution of style guides that adhere to brand guidelines and seasonal campaign direction
  • Act as the all-round authority on digital design. You understand how technology works, and even better how it should look. With an articulate understanding of fundamentals like typography, interaction design and usability, you can improve work on both an aesthetic and functional level. In short, you represent somebody even experienced creative’s can learn from
  • Understand the implications of designing for different platforms and devices, tying these together with an obsessive dedication to detail


  • Together with our creative and external teams, be the link between the creative concept and its actual execution, enjoying the challenges of coming up with creative solutions – regardless of restrictions and technical limitations
  • In most cases, you’ll be involved with researching and selecting talented creatives, animators, and agencies… so you’ll need to bring your ‘Rolodex’ of trusted contacts with you!

The Ideal Candidate

The Ideal Candidate Is:

  • Adaptable; there’s no typical day at the Agency
  • A seasoned creative with evident experience in developing all kinds of digital work - from campaign sites to social and interactive films - as well as an innate taste for technology, an instinct for interaction and a natural feel for digital aesthetics
  • An enthusiastic collaborator, but also self-initiating and motivated to work autonomously You’ll enjoy working with others, sharing knowledge and best practices across the teams, and strive to continually improve work on both an aesthetic and functional level. In short, you’re somebody even experienced Creatives can learn from, and you’re open-minded to learn from others too
  • A natural communicator; you eloquently present ideas and navigate work through key stakeholders, contributing to discussion and positively influencing decisions. You’ll articulate the rationale behind your work, based on consumer insight, behavior or business facts – not your opinions.
  • Positive; you bring those vibes to the team while keeping work standards high, contributing to our unique agency culture, every day
  • A detailed eye with exceptional graphic and typography skills, and a passion for generating innovative (but workable) creative solutions
  • A passion, confidence, curiosity and agility to bring about creative ideas with exceptional design execution
  • A commercial sensibility

You Bring:

  • A minimum 7 years’ experience, with at least 3 years’ working within an digital environment, in-house Agency team or creative Agency
  • A degree in a creative field such as graphic/digital design, fine arts, visual communication, art direction
  • Experience working with fashion, luxury or lifestyle brands in an Art Director capacity
  • Expert competency with Adobe Creative programs
  • A folio of work showing captivating storytelling, impeccable graphic design, and digital/content experience that brings brands to life*
  • Fluency is spoken and written English

We Offer:

  • Plenty of opportunities to make the role your own
  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

Candidate Nice-To-Haves:

  • Familiar with Sketch software
  • Basic animation and/or video-editing skills (Premiere, After Effects)

*Applicants who do not include a portfolio PDF or URL can unfortunately not be considered. And don’t forget a short motivation letter – we want to know why this is THE opportunity for you!

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, Tommy Hilfiger Jeans, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Tommy Hilfiger was acquired by PVH Corp. in 2010.