Job Details

Job title

Head of Ecommerce, Anya Hindmarch

Location

London, United Kingdom

Level

Senior Manager

Function

Digital & E-commerce

Posted

Contract

Freelance / Contracted, Salary Unspecified

Share with a friend

Job Description

An exciting opportunity has arisen for an Associate Director to cover the maternity leave of our Head of Ecommerce.  You will have a strong track record in a retail ecommerce and demonstrable experience delivering strong sales growth.  

The Ideal Candidate

General

  • Ownership of Ecommerce at Anya Hindmarch.
  • Management of a team of seven with four direct reports.
  • Responsible for the overall commercial trading of the Global, US, European and Japanese websites.
  • Development of the trading and marketing of the Japan Ecommerce site.
  • Responsible for collaborating with cross-functional partners to manage all aspects of the Ecommerce business, including business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.
  • Partner with key cross-functional teams to ensure all relevant organisational goals and implications are factored into Ecommerce projects.
  • Build and direct a cohesive team of internal and external personnel to effectively develop Ecommerce solutions.
  • Generate and propose new sales and marketing initiatives to increase Ecommerce sales and profitability.
  • Drive SEO and PPC campaigns to drive revenue and customer acquisition and identify multi-channel initiatives.
  • Management of all third party digital marketing agencies.
  • Analyse campaign performance and develop strategies for growth.
  • Track customer journey from customer acquisition (traffic), to engagement (lead generation), conversion (orders and revenue) and customer retention.
  • Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members and executive leadership.
  • Manage the user experience of the website including site navigation, content development and checkout function.
  • Provide expertise on current Ecommerce industry best practices.
  • Identify new areas of Ecommerce opportunity beyond current organisational thinking.

Projects

  • Roll out of localisation strategy, adding multiple currencies and languages to our sites with a focus on Germany, Hong Kong, China and Malaysia.
  • Integration of the Japan Ecommerce site on to our platform, Demandware.
  • Stake-holder in forthcoming Multi-Channel project.
  • Redesign of product detail and product listing pages.
  • Review and roll out of new delivery options and free returns.
  • Run an RFP for a new Email Service Provider, developing segmentation strategies for customer retention campaigns.
  • Manage all activity within agreed budget and timescales.

Experience

  • 3 years managing a retail Ecommerce website and team, preferably in the luxury sector.
  • Proven leadership of Ecommerce projects.
  • Commercial acumen and strong knowledge of trading, merchandising and forecasting.
  • Outstanding analytical skills with strong experience interpreting test results.
  • Practical experience of digital marketing channels.
  • Project management experience.
  • Excellent communication skills with experience of working cross-functionally.
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritise and articulate highest impact initiatives.
  • Extensive knowledge of ecommerce technology and sophisticated analytics.

Questions from Anya Hindmarch

  1. What is your availability to start/notice period?
  2. What is your current salary and what are your salary expectations?
  3. How did you hear about this role?

About Us

Anya founded her business in London in 1987 and has since grown into a global brand that has over 45 stores - including flagships in New York, London and Tokyo – and is stocked in many of the world’s best retail stores, from Barney’s in New York to BoonTheShop in Korea. Despite this global success, Anya Hindmarch still retains the appeal and uniqueness of a niche brand.

The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch shows have become renowned for their creativity and wit. Recent highlights include models floating weightlessly over the catwalk, a 120-strong male choir, a giant mirrored kaleidoscopic set and models walking within an artful Rubik’s cube.

In addition, the collections are showcased in seasonal pop-ups that have included a ‘Mini Mart’ on London’s Mount Street and an Anya Hindmarch ‘Service Station’ - the first retail installation to be housed in the Selfridges London car park, which then travelled to Korea, Tokyo and LA.

There are also five Anya Hindmarch Bespoke stores, where customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Part of an ongoing commitment to reconnect the craftsman and the customer, each bespoke piece is - as Anya says - about ‘having your name on something, rather than mine’.

A passionate advocate of British design and arts, Anya is also a UK Trade Ambassador, a Non-Executive Director of the British Fashion Council and a trustee of both the Royal Academy of Arts and the Design Museum. In 2009 Anya Hindmarch was awarded an MBE in recognition for her contribution to the British fashion industry and in the last year Anya has received three prestigious Accessory Designer of the Year awards: a British Fashion Award, an Elle Style Award and a Glamour Women of the Year award.