Senior Data and Analytics Manager


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Job Details

Job title

Senior Data and Analytics Manager, Browns


London, United Kingdom




Digital & Ecommerce



Full-time, Salary Unspecified

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Job Description

We are looking for a Senior Data & Analytics Manager to lead this function, bringing advanced data science techniques into our BAU. This role is about practical actionable insights that can help support marketing, UX, CRM, Merchandising, Finance & most cross functional departments, applying the principles of web analytics and customer analysis to design and plan advanced marketing data strategies.

You will be used to analysing high volumes of data using Big Query and linking to other data sources to create a deep understanding of our collection, users & multi-channel customers. You will be able to communicate these complex numbers simply and easily to C-Level influencers.

Duties and Responsibilities:

  • Continue to develop the daily, weekly & monthly dashboards so stakeholders and the wider business are exposed to the best possible view of the website & customer performance.
  • Take vast amounts of data in raw formats and translate into a digestible information for stakeholders to use for actionable strategies.
  • Work with website analytical tools such as Google Analytics and others as necessary.
  • Continue to develop the implementation of Google Analytics to increase on-site and customer insight.
  • Ensure the accuracy of data and reports for the highest quality of standards.
  • Work with development team to scope out and implement new reports and tools.
  • Support the wider digital team on scoping and executing pieces of analysis and reporting including activities such as: Campaign analysis, multivariate testing and channel specific reports.
  • Providing insight into our website performance (Pageviews, conversions, bounce rates, etc) including customer shopping behaviour on site and pathing information to make recommendations for improvement.
  • Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends and customer cohort analysis.

The Ideal Candidate

  • Must have excellent analytic and problem-solving skills.
  • Have a strong knowledge of marketing technology stack, with an emphasis on the Google Marketing Platform / Google Analytics 360.
  • Some HTML and JavaScript knowledge would be beneficial as you may need to assist with web analytics / tag management deployments.
  • Very strong written and verbal communication skills, with a proven ability to manage and influence senior business stakeholders.
  • A high-level understanding of data governance, privacy and security issue.
  • Must have advanced expertise using Excel, SQL and Tableau.
  • University degree must include a strong focus on statistics and/or data mining, the successful candidate will likely have an advanced degree in this area.
  • Highly confident in dealing with ambiguity and scoping work with keen attention to detail.
  • Good technical knowledge and understanding of tracking systems and websites.
  • A n expert knowledge of Web analysis tools such as Google Analytics etc.
  • A working knowledge of BI, data warehousing etc.
  • Previous online marketing experience, with understanding and exposure to the different marketing channels and how they affect each other.
  • A flexible, approachable attitude with good problem solving skills.
  • Commercially focused and driven with the ability to work towards metrics and targets.
  • Ability to work to deadlines in a fast paced environment.
  •  Excellent verbal and written communication skills.
  • An understanding of fashion and luxury fashion in a retail environment is a bonus.

About Us

Browns is one of the world’s most iconic fashion retailers, famous for discovering designers from Alexander McQueen and John Galliano to Christopher Kane and Simone Rocha. Founded in 1970 and committed to providing the best edit of global design talent, this search for creativity, innovation and originality defines the Browns spirit. In May 2015, Browns was bought by Farfetch enabling Browns to retain its strong DNA, but leverage Farfetch’s resources and world-class, global technology platform.

Browns now enters into a new era with the objective of re-establishing Browns and as the coolest boutique brand in the world. Join us on this incredibly exciting journey as we take steps to redefine luxury boutique shopping.

Our open plan offices are set in the heart of the digital district in London, we have recently relocated locally to a larger and more dynamic flexible office space. We offer free fruit, free breakfasts, wine time Friday and a chance to work with an inspirational and high performing team!