Digital Marketing Manager


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Job Details

Job title

Digital Marketing Manager, Koibird


London, United Kingdom




Digital & Ecommerce



Full-time, Salary Unspecified

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Job Description

Koibird is seeking a versatile and experienced Digital Marketing Manager to implement a social media and the overall digital and communications strategy.  

Main Responsibilities:

Develop and implement the digital marketing and communications strategy to drive brand exposure and awareness.

Work closely with the Ecommerce team to ensure online sales and product placement are incorporated into the digital marketing and communication plans and drive traffic online.

Work with the buying team to ensure product drops are reflected on the digital channels

Work with the creative team on writing and optimizing content for social media e.g. Instagram and Facebook and managing the social calendar across all channels.  

Manage paid activity across social media channels to drive brand awareness and identify opportunities.

Manage and plan paid social activity and CRM analytics with all relevant reporting.

Plan affiliate exposure and exclusive affiliate content. 

Monitor keyword and campaign performance to optimise for ROI and customer acquisition. 

Daily management of social media using the brand voice. 

Manage on the day to day the partnership with third party providers.

Liaise and grow relationships with relevant influencers. 

The Ideal Candidate

The Ideal Candidate

4+ years of experience in digital marketing and communications with an online fashion brand.

Excellent multi-tasking, organisational skills and high attention to detail.  

Excellent communication skills with counter parties as well as internal colleagues.

A self-starter is essential who is excited about working for a high growth start up.

Has successfully grown a brand’s online presence. Will be asked to provide an example.

Has developed strong relationships with digital influencers, digital media outlets, third-party agencies and other industry contacts. 

Has good understanding of customer trends and needs

Strong analytical, IT, Excel and numeracy skills.

Language skills

  1. English, Full professional proficiency

About Us

Koibird is a new innovative concept store born out of the desire to capture the exoticism of travel in a retail experience. We curate a fashion edit for specific travel destinations where shoppers will find a matchless mix of high end RTW and accessories brought to London straight from the emerging designers around the world. They are paired with an expert selection of well-known international and luxury designers. The goal is to accessorise the discerning customer with interesting and extraordinary pieces in an intimate and expressive retail environment both on and offline.

“I started Koibird out of the desire to provide women an outlet for the excitement they all have ahead of travel, and a one stop shop for all their travel shopping needs. It is a concept fully related to travel and the edit is specifically designed around a particular destination. This time the beach, next time the mountains, and many more exciting destinations. We call it ornamental destination wear, i.e. beautiful things no one really needs but is so excited to buy for their travels. The store consists of an internationally researched edit, full of niche brands from all over the world that are unattainable in the UK. We have about 10 brands we can say are truly exclusive to us, and many more exclusive capsules with better known brands. This is for a woman who wants to feel unique, discover something different and experiment.”                                                                   

Belma Gaudio, Founder