Director, Digital Experiences

Barneys New York

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Job Details

Job title

Director, Digital Experiences, Barneys New York


New York, United States


Director / VP / President


Digital & Ecommerce



Full-time, Salary Unspecified

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Job Description

Celebrating our legacy of modern fashion, creativity, individuality, and intrigue by providing every guest with unparalleled customer experience. We are currently seeking a Director, Digital Experience at our corporate office in New York.The Director, Digital Experience will oversee the Digital Experience team, serving as a primary partner to the larger Digital Marketing, Merchandising, Web Design, Product, Development, Analytics, Marketing/PR, and Merchant teams. This role is integral in shaping our online customer experience and determining strategic, aligned content in digital communications.Responsibilities:

  • Thought leader on the Digital team, working closely with senior leadership to guide feature enhancements for,, and the Barneys New York apps
  • Partner with the Product team to manage prioritization of Digital Experience feature sets, strategically establishing roadmaps and impactful business cases with Analytics
  • Lead and oversee the digital communications strategy across site marketing and mobile marketing
  • High degree of thoughtful and analytics-based recommendations and executions for the complete digital customer experience
  • Devise appropriate cross-channel efforts and communication streams that most effectively align internal plans and support the needs of the business
  • Oversee complex personalization strategies, utilizing informed data points to develop advanced decisions and testing thought leadership
  • Develop and maintain successful vendor deliverables, with continuous relationship management and capabilities assessment
  • Oversee channel performance contribution to the bottom line
  • Provide leadership to direct reports, proactively developing team members within the organization and setting up opportunities for success
  • Stay abreast on competitor activities and industry developments to inform the business

The Ideal Candidate


  • Degree in Marketing, Business Administration, Strategy or related field
  • 8+ years of relevant experience in E-Commerce, Digital Marketing, or equivalent
  • Exceptional understanding of consumer behavior, trends, and market analysis
  • Advanced cross-channel business acumen
  • Demonstrated depth of UX experience, communications strategy and content marketing decisions in a retail environment
  • Excellent written, verbal and visual communication skills
  • Highly proficient with Web Analytics and system integrations; strong knowledge of HTML
  • Proven ability to manage and develop a team

Barneys New York offers competitive compensation, comprehensive benefits, and a generous discount.  Only candidates selected for further consideration will be contacted. Barneys New York is an Equal Opportunity Employer. 

About Us

Barneys New York is a luxury retailer renowned for having the most discerning and curated edits from the world's finest brands.  Innovation, sustainable growth, entertainment, and superior customer experience are complemented by our culture of collaboration, diversity, and wellness.  Our signature sense of wit and style is manifested by blending exclusive launches from cutting-edge designers, creating one-of-a-kind experiences, with compelling content, all while giving our customers new and creative ways to engage with our brand.