Email Marketing Specialist

Calvin Klein

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Job Details

Job title

Email Marketing Specialist, Calvin Klein

Location

New York, United States

Level

Executive / Coordinator

Function

Digital & Ecommerce

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Ignite Your Potential 

Job Description

The Email Marketing Specialist is a role on the CRM team, based in a newly created in-house team under the Marketing division of Calvin Klein. It’s a role focused on the database marketing side, supporting the Calvin Klein North America businesses (CalvinKlein.com & Calvin Klein full priced and outlet stores).

The Email Marketing Specialist is responsible for the day-to-day execution of email marketing programs in support of retail brand objectives. This position will help build and execute highly targeted promotional and loyalty triggered emails, using responsive HTML templates. The Email Marketing Specialist maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns.

This role will be the driving force behind the evolution of campaign production for our brand and should exhibit an entrepreneurial attitude, an embracing mindset toward change, and have the ability to manage/prioritize multiple concurrent projects.

  • Close partnership & collaboration with the Marketing team to partner on all direct to consumer email campaigns
  • Execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding to testing/QA and deployment via provider platform
  • Utilize email testing application to QA responsive emails across the most popular clients, apps and devices
  • Troubleshoot on production-related issues with ESP
  • Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities
  • Create and maintain automated, personalized campaigns to drive loyalty and engagement
  • Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities
  • Collaborate with internal partners to ensure that all creative assets meet objectives and deadline
  • Share findings and work in partnership with key stakeholders to identify and prioritize D2C email marketing opportunities
  • Develop and grow customer Mobile Marketing program from strategy development to campaign integration

The Ideal Candidate

Be a part of the experience.

Experience:   

2+ years of experience in email marketing, with HTML knowledge and a strong interest in customer relationship management

                                   Education:   

Bachelor’s degree required

Skills: 

  • Experience handling high volume email production and working within an email marketing platform
  • Strong knowledge in HTML coding, specifically with mobile responsive templates
  • Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, spam complaint rate, etc.
  • Experience with Adobe Dreamweaver and Photoshop
  • Proficiency in Microsoft Word, Excel, and Power Point
  • Understanding of database marketing concepts and CRM technology
  • Capability to work independently, while also functioning as part of a team
  • Ability to manage multiple projects concurrently
  • Excellent communication and relationship building skills
  • Strong analytical skills and attention to detail
  • Proactive contributor with the desire to learn quickly
  • Aptitude to think outside-the-box to solve problems and improve processes

About Us

Provocative. Modern. Sensual. Iconic.  

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.  

After nearly 50 years, Calvin Klein continues to be a cultural catalyst across the globe by embracing tension, sparking ideas and creating unforeseen realities. We believe in a culture that provokes discovery and brave thinking. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.  

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein products exceed $8 billion in 2015 and were distributed in [over] 110 countries. Calvin Klein employs over 10,000 associates globally. In 2003, we were acquired by PVH Corp., one of the largest apparel companies in the world.