Executive Director, Consumer Engagement, Bumble & Bumble

Estée Lauder Companies

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Job Details

Job title

Executive Director, Consumer Engagement, Bumble & Bumble, Estée Lauder Companies

Location

New York, United States

Level

Director / VP / President

Function

Digital & Ecommerce

Posted

Contract

Full-time, Salary Unspecified

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Job Description

The Executive Director of Global Consumer Engagement is responsible for the development and delivery of Bb.’s Consumer Marketing strategies to further develop the brand’s performance in sales, profitability, image and competitive position. The ED is also responsible for deploying these strategies to international markets and consulting with key counterparts in each region to execute the strategy. The ED manages and develops a core team that is responsible for e-commerce, social media, digital marketing, global communications/fashion relations, influencers and overall consumer engagement.

KEY RESPONSIBILITIES

  • Consumer-centric approach to brand marketing. Put the consumer first, talking with her rather than to her. Engage her where she wants, when she wants and how she wants. Engage her in the Bb. community, making her a partner in expanding the brand.

  • NA Consumer Engagement strategy and plans. Develop and oversee the execution of Bb.’s consumer (and stylist) engagement strategy including: digital marketing, social media, PR/influencer plans, editorial and content strategy, media planning, agency management and platform partner management.

  • Global Consumer Engagement strategies and plans. Develop engagement strategies and plans for select initiatives. Work with Regions to adapt global plans and assets to develop innovative regional programs.

  • E-commerce. Lead the development and delivery of retailer.com and Bb.com direct marketing capabilities, including omni-channel processes. Develop and implement Bb. brand standards that ensure consistency in brand messaging and quality consistently throughout the consumer experience. Develop online campaigns in support of global go-to-market programs. Deliver sales and profit goals for Bb.’s e-commerce channels.

  • Digital marketing. Oversee the digital marketing manager to deliver global digital marketing strategy and campaigns. Develop plans to drive awareness, consideration, trial, conversion and loyalty using digital marketing tactics.

  • Social media. Oversee the social media team in the creation of the social media strategy and which channels to play on globally. Ensure the social media strategy is seamlessly connected to the brand strategy to ensure a consistent consumer experience across touch-points.

  • Global communications. Oversee the GC team to deliver communications content to support engagement strategies and product go-to-market plans. Develop and leverage partnerships and influencer relationships to drive brand awareness, interest and engagement.

  • Consumer strategy and analytics. Leverage analytics to evaluate campaign, content and channel performance and to drive marketing ROI. Ensure that market intelligence and competitive information is received and analyzed so that market opportunities may be seized and acted upon. Present in-depth details to management.

  • Cross-functional collaboration and alignment. Partner and gain support of internal and external departments such as Sales, Education, Operations, and Creative to effectively meet goals.

  • Team development. Provide leadership and guidance to team under responsibility, with strong emphasis in team building, coaching and developing both direct reports and more junior members of the team.

PERSONAL AND PROFESSIONAL QUALITIES

  • Leadership. Change-oriented leader that is able to inspire employee commitment. Strong relationship builder. Manages through influence. Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.

  • Consumer-Focus. Strong commitment to the Bb. stylist and consumer. Commitment to growing the Bb. business by developing deep consumer and hairdresser relationships

  • Communication. Strong business and interpersonal communications skills. Ability to communicate complex ideas and processes in a simplified manner.

  • Dynamic. Needs to be a creative and analytical thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.

The Ideal Candidate

  • Must have a proven track record of 8 years of online marketing experience. E-commerce, social media and digital marketing experience strongly preferred.

  • Must have strong skills in strategy and planning, budget and P/L management, merchandising, and marketing

  • Must have the ability to translate Brand vision to the consumer engagement strategies that lead the company consistently towards that vision.

  • Ability to manage internal and external project resources; experience managing the work of third party vendors

  • Proven ability to deliver a range of projects based on project scope, timeline, cost and quality.

  • Track record of growing revenues using innovative consumer marketing channels and techniques… including social/digital marketing

  • Hair care (professional or mass) experience is a strong plus. Selective/prestige market experiences a plus.

  • The job requires an individual with an understanding of and a passion for fashion and hair care and with a strong sense of style and the ability to catch the pulse of global trends.

  • Demonstrated success in building strong teams and managing processes and projects through collaborative business relationships

  • Bachelor’s degree. MBA or relevant Master’s degree preferred

About Us

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products, with a diverse portfolio of +25 brands.