Head of Growth / E-commerce

Fleur du Mal

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Job Details

Job title

Head of Growth / E-commerce, Fleur du Mal


New York, United States


Director / VP / President


Digital & Ecommerce



Full-time, Salary Unspecified

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Job Description

Fleur du Mal, a luxury lingerie and ready-to-wear brand based in New York City is looking for a full-time Director of E-Commerce.


* Responsible for overall strategy and management of fleurdumal.com site operations

* Responsible for site merchandising, product upload calendar/ cadence and site copy 

* Streamline site operations, site inventory management and logistics

* Manage all aspects of customer experience on fleurdumal.com including customer service, clienteling and other customer initiatives

*Oversee digital advertising, affiliate, experiential marketing, acquisition partnerships, ambassador channels, fleurdumal.com updates, and brand emails

*Work hand in hand with the Director of Marketing and the creative team on the direction of marketing content and email strategy 

*Responsible for maintaining agency/ growth marketing relationships, developing strategy and ensuring execution of the digital marketing plan

*Work closely with third party technology and service partners

*Maintain and manage e-commerce calendar and budget 

The Ideal Candidate

  • 7+ years experience managing a growing and sucessful e-commerce business 
  • Experience in luxury / attainable luxury consumer space
  • Self starter, motivated and entrepreneurial  
  • Bachelor's degree or higher in related field
  • A creative thinker who is highly organized, detail oriented and focused
  • Excellent communication and relationship-building skills
  • Strong understanding of the evolving digital media landscape
  • Ability to multi-task with a positive attitude
  • Appreciation and understanding of the Fleur brand and its aesthetic and sensibility

Language skills

  1. English, Native or bilingual proficiency

About Us

Fleur du Mal was founded by Jennifer Zuccarini in late 2012 with an ambition to change the way women approach lingerie. Feminine, chic and slightly subversive, the brand explores the notion of desire and artful provocation, while maintaining style and wearability. Launching with an e-commerce flagship, the collection debuted on fleurdumal.com and with premier retailers such as Barneys, Bergdorf Goodman, Net-a-Porter, Saks, Frwrd.com, and Selfridges. Fleur du Mal has since expanded to include a ready-to-wear and swim collection. Follow us @fleurdumalnyc or visit our boutique at 175 Mott Street, in New York or 636 N Almont Drive in Los Angeles.