Digital Marketing Manager

Olivers

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Job Details

Job title

Digital Marketing Manager, Olivers

Location

Los Angeles, United States

Level

Senior Manager

Function

Digital & Ecommerce

Posted

Contract

Full-time, 70K - 80K

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Job Description

Digital Marketing Manager

Men deserve better when it comes to athletic apparel, and that's why we created Olivers. We're bringing great design, modern fits, and the best performance fabrics to a category in need of all three. Now, we’re looking to bring in amazing people, like you, to help us grow. The Digital Marketing Manager will be responsible for the execution and optimization of digital marketing campaigns. S/he will be expected to deliver online revenue growth, grow traffic, increase conversion rates, retention, and engagement through innovative and strategic digital initiatives. The ideal candidate will be confident with data and continuously look for creative and effective ways to grow the online business. What we’re looking for:

  • Energy, curiosity, ambition and creativity    
  • Ability to manage multiple projects effectively while maintaining priorities, deadlines and deliverables
  • Growth mindset with a commitment to improvement and personal accountability
  • Ability to analyze data and extract relevant and actionable insights 
  • Self directed, with a demonstrated ability to both take direction and work independently 

 Roles and Responsibilities: 

  • Manage the day-to-day operations of the direct revenue driving channels, including: Paid Social, Email, Affiliates, Partnerships, Loyalty, Programmatic, and Paid Search. 
  • Concept and coordinate the execution of new campaigns across various digital channels.
  • Oversee paid ad budgets and performance objectives and report on key metrics. 
  • Manage the digital marketing calendar which includes promotions and core brand initiatives (i.e. new product launches). 
  • Partner with other departments to gather creative assets and ensure proper online messaging, relevance, and consistency across multiple networks and channels.
  • Daily management of the affiliate program, including but not limited to: partner approval, blogger outreach, gifting and delivery of assets.
  • Actively grow email subscriber database and drive capture initiatives within the business.
  • Keep up to date on marketing trends and continually evaluate, research and test new marketing opportunities to drive traffic, sales, and awareness. 

The Ideal Candidate

Background and Experience: 

  • Minimum 7+ years performance/digital marketing experience; Retail experience strongly preferred. 
  • Expertise with digital tools, including but not limited to: Google, Facebook/Instagram, ShareASale, Shopify, Klaviyo, Smile, and DoJoMojo. 
  • Proven ability to scale traffic while maintaining CPA, AOV, Conversion, and KPI targets. 
  • Love for product, fitness and the outdoors (brownie points for road bike riders).

Language skills

  1. English, Native or bilingual proficiency

About Us

We’re an independent brand steeped in the independent spirit of California. We make modern athletic classics that defy seasons - always using premium fabrics, expert craftsmanship, and thoughtful design.