Job Details

Job title

Brand Marketing Manager, ANEST COLLECTIVE

Location

Shanghai, China

Level

Senior Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

Share with a friend

Job Description

1. Marketing strategy : 围绕品牌定位,核心客户群,制定品牌长期marketing 策略, 并分阶段实施.

2. Brand DNA 塑造 : 逐步搭建、优化、完善 ANEST COLLECTIVE 品牌理念及精神内涵.

3. Digital content creation: 品牌官网、social media, 内容搭建.

4. Brand visualization: 结合 Editorial、look book , 制作线上、线下市场活动物料.

5. Marketing Communication: 统筹线上、线下市场方案策划及执行.

6. 对品牌市场表现整体结果负责.

The Ideal Candidate

1. 3年以上品牌市场相关工作经验.

2. 对Brand story telling, Marketing Communication 有高度热情,并长期关注研究.

3. 结果导向,具备owner心态和相关业务推动能力.

4. 长期熟练使用微信、微博、Instagram等社交产品.

5. 对art、design、fashion 文化有高度热情,并有强烈探索的好奇心.

6. 热爱时装行业、不盲从潮流,有审美、有sense,深刻认同我们的设计理念.

7. 海外知名品牌市场经验背景优先考虑。

Language skills

  1. English, Professional working proficiency
  2. Chinese (Mandarin), Native or bilingual proficiency

About Us

ANEST COLLECTIVE stands for a would-class classical tailoring brand, We combine high-quality fabrics, impeccable craftsmanship and timeless designs. 

We make each garment with great attention to material, colour, and details. We dedicate our efforts to partnering with Italian family manufacturers, With carefully handpicked natural fabrics sourced from Italy, UK.