Job Details

Job title

PR Manager, Stine Goya


Copenhagen, Denmark




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

PR Manager

Stine Goya are currently recruiting a driven and dynamic PR Manager with international experience to work at our Head Office in Copenhagen. Our brand is growing rapidly and is currently stocked in premium department stores and with prominent online retailers worldwide. The main objective for our new PR Manager it is to further develop the position and awareness of the brand through carefully selected PR and Social Media activities. The PR manager will manage, develop and deliver the PR strategies worldwide and be responsible for the implementation in close collaboration with the STINE GOYA in house team and local PR agencies.  The PR manager will report to the CEO and will act as the strategic and operative responsible for the PR and Social Media team.  

Responsibilities will include, but not be limited to:

  • Develop global PR strategy and activities, considering all aspects relating to PR and communication and ensuring alignment across various business functions
  • Set objectives for the partnerships with local PR agencies and ensure a return of investment
  • Develop and take responsibility for the implementation of market specific PR activities and events in close collaboration with local partners
  • Develop and implement key brand storytelling objectives to ensure consistent channel messaging and communicate these requirements to relevant teams
  • Build and develop relations to national and international VIP, influencers, ambassadors and key media
  • Plan and execute seeding, sample managements and lend outs direct and indirectly through our PR agencies
  • Participate in coordination of PR and marketing activities like campaigns, product launches, pop up shops, shop launches etc. from conception to channel execution
  • Organize and take responsibility for the PR show room facilities together with the PR team
  • Plan and manage content on the company Social Media platforms along with the Social Media Coordinator, Marketing and Sales team.
  • Strong copy writing skills required, for press releases, interviews, presentations etc.  
  • Establish strong press relationships and build international connections across all target media
  • Proactively pitch editorial content on and off line to relevant outlets across consumer, trade and national media.
  • Support seasonal show planning and other press and digital communications related activities
  • Plan and support seasonal press days to ensure all media are fully informed of the seasonal messages
  • Maintain the press/influencer/ambassador contacts database
  • Ensure that budgets and deadlines are met within all PR and Social Media activities and participate in coordination of internal teams to ensure delivery according to plan

The Ideal Candidate

The Ideal Candidate should possess:

  • Excellent written and verbal skills
  • A minimum of 3 years’ experience in a luxury or contemporary women’s RTW brand 
  • Proven experience in fashion communication and PR 
  • Experience in managing external agencies or working with multiple clients 
  • Strong media relationships in the luxury segment across markets 
  • Possesses a strong network of press and influencers cross-market
  • Experience managing budgets
  • Ability to work under pressure and to tight deadlines 
  • Great organizational skills and the ability to manage multiple projects with a sound commercial understanding
  • Fluent in written and spoken English
  • Relevant bachelor degree or equivalent

Language skills

  1. English, Full professional proficiency

About Us

Danish designer Stine Goya founded the namesake brand in 2006 after years of working in the fashion industry and witnessing a lack of luster in the Scandinavian colour palette. Inspired by the palette of the Copenhagen city scape, STINE GOYA set out to be the vibrant alternative, and it has been a colourful journey since - more than ten years on STINE GOYA has cemented its unique position as a Scandinavian contemporary on the international stage. The Studio resides in a listed building, a home reflective of its creative universe, near the royal palace in Copenhagen.  The ever-expanding sphere has come to include 3 STINE GOYA concept stores, and presence in some of the world’s finest department stores, online retailers and independent boutiques, including near 300 retailers and 30 markets worldwide.  

“We want to empower the women wearing our clothes, there is such an affirming feeling to wearing bright colours and prints. Although our pieces are a bold celebration of individuality and self-expression they are also timeless and wearable designs. We want to extend our universe by adding playfulness to the wardrobe.”

 - Stine Goya, Creative Director  

Since its inception STINE GOYA has aimed to be a vibrant injection to the Scandinavian fashion scene, a universe that continues to expand, as the brand gains international traction and recognition. Drawing on inspiration from the design and art world, the collections are built on lasting designs, underpinned by bespoke prints that are hand-drawn in-house.