PR & Social Media Trainee


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Job Details

Job title

PR & Social Media Trainee, Allude


Munich, Germany


Assistant / Entry Level


PR, Marketing & Communications



Full-time, < 20K

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Job Description

The brand Allude is happy to annouce our second round of traineeship in PR and Social Media.

During this one year paid traineeship, you will gain experience across all our departments, especially Social Media and Public Relations

We are looking to built a strong Social Media and PR specialist and welcome them into the Allude team.

The primary role of our trainee will be to support the team’s day to day activity, working with, and to built.

The trainee will spend time with our PR Manager and COO and with the entire Allude team to gain real insight into the workings of a high-end fashion label.

Depending on company activity the trainee may also be asked to support in the execution of events including retail launches and fashion weeks.

1 Year Trainee //Social Media & PR

Media Relations:

Daily review of media coverage and articles of interest

Assist with mail-outs, merchandise, large scale mailings and daily product send outs

Assist with the collation of coverage presentations 

Support the executives in the daily scanning of press coverage

 Distribute and play a key role in organisation of incoming printed media 

Social Media:

Executing and developing social media strategy to increase audience volume and engagement to support Allude business goals

Set up moodboards and posting calendar

Execute photos shooting from idea to final image

Establishing and adhering to a social tone of voice and rules of engagement across all platforms

Devising and executing new creative formats and tactics to reach new audiences 

Working closely with the Marketing and PR team on best practice of video,  written content and photo creation for social media

Setting up social media weekly editorial meeting

Monitoring and moderating the global social community 

Community Relations

Responsible to build a global Allude Community

Identify the “Allude Friends “: upcoming and established "brand friends"

Build relationships to key agents and stylist

Identify celebrities / personalities for Allude

Responsible to invite "brand friends" to Allude events

Strongly collaborate with the respective PR market responsibles       

Organisation & Administration:

Facilitate the smooth running of the day to day functioning of the team, providing support as requested and required

Conduct insightful research to support the development of plans and new business responses

Provide event support 

Order couriers and do any odd jobs/running that is required on an ad hoc basis

Being first line of contact for incoming calls

Stock Management:

 Co-ordinate product arrivals and returns

 Conduct stock takes as required

 Assist in the organisation and order of the storeroom on a daily basis

Personal Performance:

Deliver all assigned tasks to a high quality Allude standard and within the agreed timeframe

Keeps up to date with industry news and current affairs relevant to Allude business

The Ideal Candidate

The Ideal Candidate:   

Someone who shows a passion for the worlds of Fashion, Lifestyle, Digital, Creative, VIP and CASHMERE!

A passion for media journalism

Excellent oral and written communication skills

You will have shown an interest in these areas through relevant work experience or part time work if possible

You will show an understanding of the digital world and be able to exhibit creative thinking

You will be a team player who is hardworking and dedicated

Results-oriented, able to work independently and prioritize in a fast-paced environment

Note:  this position requires the right to work in the Germany

Language skills

  1. English, Full professional proficiency

About Us

Allude is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function, and takes inspiration from art to technology to the natural world. Creative director Andrea Karg explains the Allude concept: “our classics are so trendy they don’t look boring, and our trend pieces are so classic they’re wearable”.

The Allude story began with the first touch of creative head with the material cashmere itself, being fascinated by this natural fiber due to its light- and softness she was addicted to it. Seeking in vain for feminine contemporary shapes made out of her beloved material cashmere, Andrea Karg decided to found her own knitwear line.

The endless desire to work and elaborate this luxurious yarn, pushes Allude to break the limits of cashmere and knitwear, determinated to create essential designs up to Paris fashion week runway looks.

Allude is one of the market leaders in luxury cashmere knitwear and is represented in over 32 countries in Dept. stores and designer-curated multi label boutiques.

The Allude world compromises today collections for Women, Men, and Baby as well as Home accessories.