Influencer Marketing Manager (M/W/D)

PVH

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Job Details

Job title

Influencer Marketing Manager (M/W/D), PVH

Location

Dusseldorf, Germany

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

YOUR TASKS

  • Build, manage and maintain relationships with a wide range of influencers, talents and partners across key verticals with a goal to constantly gain exposure for the brand
  • Casting influencer partners and evaluating content performance
  • Developing and executing influencer marketing strategies and creative campaigns
  • Managing day-to-day correspondence with multiple partners such as agencies, affiliate partners and influencer platforms
  • Working within the marketing team, with a close relationship to internal departments and our global Headquarter in Amsterdam to create and coordinate marketing strategies that work across different channels
  • Implementing quick response and long-term strategic plans to capitalize on constant influencer industry changes
  • Developing and managing a direct relationship with artists, entertainers, key industry managers/people, stylists, wardrobe and other people tied to key product stories & placement targets
  • Strategically seed product to key entertainers, influencers and stylists in order to advance the appeal of the brand and key collections

YOUR QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business Administration, Communications or equivalent preferred
  • First relevant work experience in public relations and/or content marketing agency experience
  • Ability to multi-task and seamlessly move from project to project
  • Strong understanding of industry trends and demonstrated knowledge and proven ability to identify marketing opportunities
  • Knowledge of digital relationship building and influencer relations
  • Digital literacy skills required; Strong understanding of social media platforms and familiarity with digital media tools

WHAT WE OFFER YOU

Exciting career and development opportunities in an internationally successful company as well as an attractive and dynamic environment. As a sustainable company, we take responsibility for a work-life balance of our employees. Regular employee- and charity events are part of the strong and friendly corporate culture.

About Us

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognised for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger was acquired by PVH Corp. in 2010.  We engage consumers through 360° marketing campaigns, innovative events, exciting collaborations and brand partnerships, and work with some of the biggest names from the world of Fashion, Art, Music and Entertainment.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive and often minimal, aesthetic. Through our youthful mindset we seek to surprise and empower our audience, with our unique and often provocative campaigns. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.