Direct Communication Manager Central Europe


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Job Details

Job title

Direct Communication Manager Central Europe, Zalando


Berlin, Germany




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

As Direct Communications Manager for Central Europe you will position Zalando as the starting point for fashion in any country by driving the local customer base within the fashion store. Guard & define the local brand language and tone of voice to ensure Zalando is perceived as fashionable & inspirational. Communicate with our customers through e-mails, push notifications, offline mailings, and parcel inserts and translate our internal campaigns.


  • Execute all campaigns and be accountable for the overall customer contact strategy, the management of the communications forecast and budget
  • Translate local communication and trading strategy into direct communication plan including e-mails, push notifications, direct mailings, and parcel inserts
  • Plan, prepare, and send all newsletters, push notifications, and other e-mail marketing campaigns where distribution is managed locally (i.e., e-mails and push notifications with manual components)
  • Provide detailed post campaign analysis for every activity with a focus on qualitative and quantitative insights
  • Coordinate and brief content
  • Test and improve effectiveness of direct communication through variations and A/B tests

The Ideal Candidate


  • You have a degree in Business; Advertising or equivalent and have 3+ years of experience in a customer-facing email or CRM role 
  • You are commercial and analytical with proven experience
  • You have strong communication skills
  • You work in an independent and structured manner, whilst remaining flexible, enthusiastic and a good team player
  • You have a strong interest for fashion and online retail. Background in a fashion related environment advantageous.
  • You are fluent in German & English


  • A workplace where trust, empowerment and feedback are valued; positive, inspiring working atmosphere.
  • Competitive salary; great shopping discount on a wide range of products on; discounts from external partners; office in the heart of Berlin; public transport discounts; relocation assistance for internationals; municipality services; flexible working times; family service and parent & child rooms*; additional holidays & volunteering time off; diverse sports and health offerings*. (*Partly, depends on location)
  • Mentoring; personal branding support focused on leadership; diverse career opportunities.
  • International, accomplished experts.


Then go ahead and apply!

If you need guidance or have any questions about our hiring process, please contact our recruiter Brenda Cremer

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need

Language skills

  1. English, Full professional proficiency
  2. German, Native or bilingual proficiency

About Us

Zalando’s success also tells the story of our exceptional team and our efforts. We are always happy to welcome new colleagues who join us in creating the world’s best online fashion experience.

zLabels is Zalando’s fashion subsidiary. Located in the heart of Berlin, we develop fashion brands handling every step in the product lifecycle from initial design right through to distribution. When designing for new labels we draw inspiration from haute couture collections and young unconventional designers. 

We have a wide range of fashion labels and brands: from sporty men’s fashion to refined women’s wear up to modern kids shoe collections. 

Some of our brands and labels like mint&berry, Zign and Twintip have become extremely successful during the last few years, establishing ourselves as a professional fashion company. The complete product life cycle, from design until sales, is located within our company. We plan to continue and build upon this success in the future.