Direct Marketing Manager

Zalando

Share with a friend

Job Details

Job title

Direct Marketing Manager, Zalando

Location

Berlin, Germany

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

Share with a friend

Job Description

As a Direct Marketing Manager, you’re part of a multifunctional high performing team, creating new and innovative ways to connect people and fashion. You will drive and steer direct marketing initiatives and projects globally and focus on the definition and enablement of marketing campaigns for the email and push channels (unpaid traffic) with a strong customer centric approach. In this exciting new role you will also work with a product and engineering team to work towards developing an in-house tool setup and shape the future of our marketing processes.

WHERE YOUR EXPERTISE IS NEEDED
  • Own and drive new and existing marketing initiatives and strategies with proactive and data driven behavior by focusing on the definition and enablement of campaigns for our channels email and push
  • Assist local direct marketers to execute outstanding marketing communication and reach their targets by being an inspiring partner - not only challenging requests but also enlightening them about the purpose and the opportunities of your channels
  • Coordination of global and local campaign activities across our communication channels, definition and governance of core communication initiatives (direct marketing)
  • Being our customers’ advocate by putting the focus on customer centric KPIs such as retention and opt-in rates which will help us to increase the impact of the marketing GMV share of Fashion Store
  • Supporting the product team in developing a communication platform which is prepared for the next innovative communication strategy
WHAT WE ARE LOOKING FOR
  • A data driven CRM specialist with at least 3 years of work experience, preferably in the field e-commerce, holding a degree in Marketing, Business Management, Economics or equivalent
  • Keen interest in using new and smart technology to deliver relevant, engaging messages to our customers
  • Willingness to learn and grow with excellent communication skills
  • Creative problem solver and strive in an agile work environment
  • Knowledge of HTML, CSS and SQL is an advantage
  • Being familiar with SIM by Selligent, Accengage, Salesforce or other CRM tools is a plus
PERKS AT WORK
  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form – we do not accept applications via e-mail.

About Us

 PERKS AT WORK

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO 

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.