CRM Marketing Manager - Spain

Zalando

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Job Details

Job title

CRM Marketing Manager - Spain, Zalando

Location

Berlin, Germany

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

As Direct Communications Manager for Spain you will position Zalando as the starting point for fashion in any country by driving the local customer base within the fashion store, guard & define the local brand language and tone of voice to ensure Zalando is perceived as fashionable & inspirational, communicate with our customers through email, push notifications, offline mailings, and parcel inserts and translate our internal campaigns.

WHERE YOUR EXPERTISE IS NEEDED
  • Responsible for all campaigns and be accountable for the overall customer contact strategy
  • Accountable for the translation and coordination of the regional campaign plan, trading decisions and local strategies into direct communication plan including e-mails and push notification for the region
  • Accountable for planning, preparation and sending of all newsletter, push notification and other email marketing campaigns for the Spanish Market
  • Responsible for the qualitative and quantitative reporting of the impact of the channel
  • Responsible for the ideation, coordination, set up analysis and implementation of the results of A/B tests for the market
  • Represents the market to external stakeholders (buying team, marketing, Zalando Marketing Services, Digital Experience)
WHAT WE’RE LOOKING FOR
  • A degree in Business, Advertising or equivalent and have 2+ years of experience in a customer-facing email or CRM role 
  • Strong commercial and analytical mindset with proven experience
  • Strong communication skills
  • Strong interest for fashion and online retail. Background in a fashion related environment is an advantage 
  • Is fluent in English and Spanish
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

About Us

 PERKS AT WORK

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO 

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.