As a Lead Content Marketing at Zalando Lounge you will manage an international team of 6 people and define the strategic direction to grow organic visibility, traffic and user acquisition. You will also drive local SEO activities for the DACH region and closely monitor KPIs, as well as the competitive market.
WHERE YOUR EXPERTISE IS NEEDED
- Functional & disciplinary leadership of the team, providing professional guidance and regular feedback to assure quality and individual development
- Reshaping Zalando Lounge’s Content Marketing global strategy based on industry best practices
- Monitoring all relevant KPIs and sharing performance insights across teams and stakeholders
- Managing external agencies and budget allocation across several markets
- Operational SEO optimization of DACH market with focus on Germany, including project management, content creation and offpage collaborations
- Identifying potential for workflow optimization and driving automation further
WHAT WE ARE LOOKING FOR
- You have at least 5 years previous experience in online marketing and especially SEO/Content Marketing
- You have proven track record leading international teams to success
- You know the ins and outs of multiple SEO and tracking tools like Sistrix, semrush, ahrefs, Google Analytics & Search Console, etc.
- What you can not measure, does not exist. Analytics is part of your DNA and you would rather know than believe
- Excellent written and verbal communications skills in both German and English are a must for this role
PERKS AT WORK
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.