Job Details

Job title

SEO Manager Nordics, Zalando

Location

Berlin, Germany

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

In this Berlin based role, as a SEO Manager for Nordics you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Sweden, Denmark, Norway and Finland. You will manage all local SEO marketing activities with the aim of further strengthening the Zalando organic customer acquisition in Nordics to drive relevant traffic to our local website and app.

 WHERE YOUR EXPERTISE IS NEEDED

  • Responsible for SEO performance in the Nordics with the main focus on Sweden and Denmark
  • Implement local SEO related activities including on-page optimization (text content, website structure, etc) and off-page collaborations
  • Act on reports and deploy global projects or SEO best practices to the local Nordic websites
  • Discover local customer centric SEO opportunities on a keyword level to enable a continuous growth of organic traffic
  • Work closely with agencies to ensure Zalando customers experience highest quality localized content on the website
  • Monitor local competitors in terms of SEO initiatives and organic visibility
  • Share newly identified strategies with peers to leverage knowledge on company level
  • Proactively bring SEO initiatives and -requirements to the global SEO team 

WHAT WE’RE LOOKING FOR 

  • Minimum 2 years experience in SEO relevant marketing activities, preferably in an e-Commerce or agency environment
  • Degree in marketing, fashion, communication or other relevant fields
  • Excellent language skills in Swedish or Danish plus good English skills
  • Language skills in Norwegian or Finish is a plus
  • Copywriting skills in the context of SEO content quality assurance
  • Good knowledge in SEO tools (Google Search Console, Sistrix, SemRush, Searchmetrics, Google Analytics, Screaming Frog etc.)
  • Basic technical understanding of website structure and HTML
  • Experience of working with CMS tooling
  • Experience in collaborating with external agencies
  • Strong Excel knowledge with great analytical and reporting skills, acts very structured and has high attention to details
  • Good communication skills and be a passionate advocate of SEO in your environment
  • Some experience in ASO is a plus
PERKS AT WORK
  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations) 

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit and business need. 

ABOUT ZALANDO

Zalando is Europe’s leading online platform for fashion, connecting customers, brands, and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising, and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all the applications must be completed using the online form - we do not accept applications via email

About Us

 PERKS AT WORK

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO 

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.