Team Lead Marketing - Germany

Zalando

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Job Details

Job title

Team Lead Marketing - Germany, Zalando

Location

Berlin, Germany

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

ABOUT THE TEAM

Department: Markets & Sales, DACH & Eastern Europe

Reports to: Head of Marketing DACH

Team Size: <5

Recruiter name: Iulia

As a Marketing Lead Germany you position Zalando as the starting point for fashion in the region by driving the customer base within the fashion store.

WHERE YOUR EXPERTISE IS NEEDED

  • Functioning as an expert in the local markets, you will be in charge of developing and implementing unique media strategies & campaigns to increase brand KPIs. You will advertise Zalando locally through events, marketing partnerships (with non-fashion brands), PR, Social Media and influencer marketing
  • You will manage the entire media spend (brand and performance) in the German market with the goal of maximizing the effectiveness of our investment both across measurable and non-measurable channels
  • You will translate global campaigns into local execution, and select timing and investment for paid marketing campaigns; brief, set up and implement local campaigns
  • You will work with the Retail team in the respective market to define a marketing and content calendar encompassing retail and brand marketing activities

WHAT WE’RE LOOKING FOR

  • You have a university degree in Marketing or a related field and have 7+ years’ experience in Marketing and/ or Media buying
  • You have profound knowledge of products, brands, trends, in marketing, as well as a good understanding of customer needs and the competitive landscape in the German market and you have an excellent command of the German language
  • You have a strong awareness of the media landscape in DE and experience in media buying and strategy
  • You possess analytical thinking and can provide a well thought through, rational solutions, based on data analysis, down to full insights into the relevant details and consider the “bigger picture”
  • You have a deep understanding of the KPIs and can pre-empt problems before they arise and take the necessary action to protect sales and profit
  • You had previously led a team and have solid experience developing and coaching members of staff
 

PERKS AT WORK

  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

About Us

 PERKS AT WORK

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO 

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.