Assistant Manager, PR & Communications

Ralph Lauren

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Job Details

Job title

Assistant Manager, PR & Communications, Ralph Lauren


Sha Tin, Hong Kong




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

  • Assist with the development and implementation of strategic public relations programs to enhance company and brand image
    • Assist in developing brand plans for public relations and communication activities in accordance with corporate guidelines
    • Explore new mediums and channels for enhancing public relations
    • Liaise and maintain close relationship with media,celebrities and influencers
    • Prepare various press materials, including press releases, fact sheets, invitation letters and distribute to media and follow up
    • Handle all related enquiries from media
    • Work with marketing function to facilitate all public relations activities
    • Regional monitoring, analytics and reporting on Asia Pacific-wide campaigns
    • Daily communications with North America and Europe teams

The Ideal Candidate

  • Degree holder in Communications/ Public Relations/ Journalism/ Marketing or equivalent

  • At least 8 years proven experience in public relations, media communication, event management and promotion, with media/celebrity styling connections an advantage

  • Fluent writing and oral communication skills in English, Cantonese and Mandarin

  • Thorough understanding of the public relations cycle

  • Extensive network of different types of media, celebrities/influencers, vendors

  • Proficient in Microsoft Office; Adobe Illustrator a plus

  • Multi-tasking, dynamic, resourceful, creative and team player

  • Self-motivated, hard-working

  • Independent and detail-minded

About Us

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.