Job Details

Job title

Fashion PR Manager, Hungarian Fashion & Design Agency

Location

Budapest, Hungary

Level

C-Level Executive

Function

PR, Marketing & Communications

Posted

Contract

Freelance / Contracted, Salary Unspecified

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Job Description

The Hungarian Fashion and Design Agency is looking for a passionate, highly motivated Fashion PR manager who will develop and execute an effective communication strategy. This individual will be tasked with growing brand awareness through a multi-faceted approach including editorial placement, influencer relations and thought leadership. The manager must excel in thoughtful storytelling and creative problem solving.  The Fashion PR manager works closely with the Fashion Director.  The Fashion PR manager will be able to work online and shall be open to travel, if necessary.

Responsibilities:

  • Define and convey consistent brand messages on several Hungarian fashion labels to the target groups;
  • Support and promote the brand messages of Hungarian fashion labels;
  • Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business;
  • Work with agency partners to execute a PR strategy that includes traditional and non-traditional PR tactics, influencer marketing and meaningful experiences for media and customers;
  • Oversee PR budget and expenses.

The Ideal Candidate

Qualifications:

  • Master’s or Bachelor’s Degree
  • 2-3 years of work experience
  • Advanced proficiency in social media platforms
  • Budget/revenue management experience preferred
  • Excellent English communication skills, both written and verbal

Required skills:

  • Creative problem solving and decision making
  • Ability to work effectively under pressure
  • Strong organizational skills
  • Time management skills
  • Proactive approach
  • Strong sense of teamwork
  • Relevant network connections with international media, PR agencies, top influencers

Language skills

  1. English, Professional working proficiency

About Us

The Hungarian Fashion & Design Agency was established as a subsidiary of the Hungarian Tourism Agency in 2018 with the aim to provide structured and efficient professional assistance to all players of the industry. As there is vast economic and touristic potential in the fashion and design industry worldwide, the Hungarian government intends to develop these areas. The aim is to boost the recognition of the clothing and textile industries and the different branches of light industry connected to fashion and design so that their reputation and success reflect their traditions and Hungary can play a leading role in the region. In order to achieve this, it was necessary to establish a state-owned non-profit organisation that can collectively represent the actors of the industry. Throughout its work, the Hungarian Fashion & Design Agency collaborates with Hungarian and international professional organisations, educational institutions, members of the public and private sectors in order to mutually implement the most important pillars of the strategy.