Social Media Manager (Paid)


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Job Details

Job title

Social Media Manager (Paid), PVH


Amsterdam, Netherlands




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Department and Team

The TH Marketing & Communications department has 3 key objectives: 

1.    Drive traffic and conversion @ full price

2.    Consistently bring the brand to life in the markets

3.    Be a pro-active business partner 

Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer. Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement. The Media Team encompasses the media buying teams and activities for Tommy Hilfiger in Europe, overseeing media planning and purchasing – including out-of-home, print, television and digital channels. The Europe Media Hub focuses on media analysis and fine-tuned planning across Europe, to increase KPIs and ROI through engaging content and multi-faceted advertising management. 

The Position

We are looking for an enthusiastic and talented Social Media Manager (Paid), who will be in charge of the Paid Social Media strategy in Europe. This is an exciting opportunity to lead and continue the growth of the paid social channel.You will work closely together with our partner agency, who supports in campaign set up and campaign execution, driving paid social media strategy & implementation.In this role you will also be instrumental in developing Real-Time Marketing in collaboration with our Organic Social Team, ensuring our content is highly relevant and actionable for consumers based on what they care about most on any given day. Through advanced social listening, this role will co-create strategies to identify trends and adjust our social media content planning in real-time, showing consumers how Tommy Hilfiger is a lifestyle brand that constantly brings fresh and relevant products and experiences that matter. This role will also oversee community management together with our organic social team.You will actively drive planning for and publishing content to all global social media channels together with the Social Media Manager, Monitoring & Reporting ensuring that all Tommy Hilfiger owned social media channels are updated and optimized at all times. 

Position Responsibilities:

  • Manage a multi-million Euro Paid Social Media budget
  • Develop the Paid Social Media strategy for marketing and e-commerce initiatives
  • Define per initiative relevant target audiences, messaging opportunities and activation channels
  • Define the metrics and processes needed to standardize the management of advertising campaigns, including dashboards and reporting presentations
  • Define experimental frameworks and optimize campaign set ups for driving meaningful insights. Conduct brand lift and conversion lift studies
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve objectives. Show the value of Paid Social Media investments
  • Responsible for creative production in collaboration with our internal agency
  • Connect Paid Media strategy with Organic Social strategies. Work closely with the Organic Social team to identify opportunities and alignment cross channel to increase Paid and/or Organic Social Media objectives
  • Build and grow strategic relationships with external partners, like Facebook, Twitter, Snapchat, Pinterest and Sprinklr
  • Work directly with social networks to understand platforms future capabilities and beta opportunities to drive innovation
  • Work closely with internal stakeholders like Organic Social, E-com, CRM, Digital Marketing and local marketing teams
  • Represent the broader Media team in consumer journey project meetings
  • Manage the Paid Social Media specialist in an aspirational way and provide guidance on the job

The Ideal Candidate

The Ideal Candidate:

  • Expert in developing Paid Social Media strategies, with proven track record on KPI’s achieved
  • Expert in working with Facebook Business Manager and Sprinklr
  • Expert in number crunching and has proven experience with analytics tool such as Google Analytics or Adobe Analytics
  • Pro-active, ready to take the initiative, with a life-long learning attitude
  • Passionate, willing to go the extra mile, no nine-to-five mentality
  • Strong aesthetic sense, an eye for the detail, yet able to set the right priorities
  • Structured, and at the same time flexible
  • Highly executional, yet resourceful if needed
  • Strong communicator, capable to liaise with internal stakeholders across different levels of the organization and to manage external partners
  • High fashion and online affinity 

You Bring:

  • 3-5 years of experience in running full-funnel paid social media campaigns across multiple markets, with a proven track record of achieving KPIs
  • University degree in marketing or communications
  • Experience in project management
  • Fluent in English, and preferably at least one other language
  • Working knowledge of Mac, mainly Keynotes, as well as PC, incl. Microsoft Office programs, and easy about learning new tools
  • Familiarity with Facebook Business Manager is essential and knowledge of Sprinklr is preferable 

Nice to Haves:    

  • Experience working with fashion or lifestyle brands
  • Media agency experience is a plus

We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

  We’d love to know why this is


role for you, so please include a motivational letter with your application!

About Us

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies.

We are approximately 35,000 associates operating in over 40 countries and $8.2 billion in 2016 annual revenues. We own and market the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Speedo*, Warner's, and Olga brands and, in addition, market a variety of goods under our own and licensed brands.

We value an inclusive workplace that drives growth, success, performance and creativity. We are looking for talented people who embrace these values and will help us to expand our position as a global leader in the apparel industry.

Corporate Responsibility is central to how we conduct business and applies across all stages of our operations and supply chain. As an industry leader, we recognize the great responsibility and opportunity to make positive impacts – from source to store – by empowering the people we work with, preserving the environment and supporting our communities.

We Are PVH.