Job Details

Job title

CRM Project Specialist, Tommy Hilfiger


Amsterdam, Netherlands




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Department and Team

The CRM department has 3 key objectives:

  • Increase consumer engagement
  • Improve retention rate
  • Drive traffic and conversion to support sales and marketing efforts

The CRM team is part of the Consumer Journey team, which oversees all consumer touchpoints inside the company including Social & Digital Engagement, Sales Activation, Media & Adtech and Strategy Planning & MarTech. As the CRM team, we help drive and facilitate various projects using consumer data intelligence activated through email, app, SMS and more touchpoints with the aim of building loyalty and retention.

The Position

You will be responsible to support bringing the CRM roadmap to life by leading the implementation through all project phases for customer lifecycle automated trigger programs, operational brand campaigns and transactional projects. The role will drive the execution process of Tommy Hilfiger’s multi-channel communications landscape, in order to strengthen the brand loyalty, increase customer engagement, retention, revenues and ultimately LTV.

Day-to-day, as the CRM Project Specialist, you will work closely with internal PVH departments and external vendors to ensure the development of campaigns are built to specifications from a content, data and technology perspective. You will be closely with the CRM Automation Specialist and Data Analysts to ensure back-end up setup, UAT and data tracking are fully integrated in the execution process.

The role will give you opportunity to work on a range of projects that are highly visible, innovative and exciting. All contributing to the capabilities, maturity and success of CRM & Loyalty. This role will report to the SR CRM Campaign Manager.

Position Responsibilities:

  • Collaborate with Consumer Journey and rest of Marketing to be CRM representative in campaign taskforces
  • Drive the discovery, definition, build, test and deployment of end-to-end phases for each campaign project
  • Execute email marketing campaigns focused solely on customer lifecycle automated trigger programs, operational brand campaigns, and transactional projects to drive consumer through key life stages with the brand
  • Lead and deliver monthly and quarterly reporting updates to relevant stakeholders concerning new campaign initiatives
  • Devise and implement impactful A/B testing procedures on campaigns to help improve and evolve communication & content strategies for the consumer
  • Work extensively with Salesforce Marketing Cloud to ensure development of campaigns, technical logic, UAT and targeting specifications are in place
  • Author creative briefs that lay out direction for Creative Studio regarding key campaign objectives, strategy and content requirements for specific campaign projects
  • As project lead, ensure all projects are delivered on time, within scope and within budget
  • Coordinate with internal resources and vendors to ensure flawless execution of campaigns
  • Identify and implement process improvements for campaign activity and lead adoption of new ways to improve quality, reduce campaign cycle time and increase output to drive higher automation in everything you do
  • Be fully aware, and integrate in BAU, monthly planning and activities in partnership with the CRM Coordinator
  • Assist in campaign builds and/or QA as needed, as backup to CRM Coordinator

The Ideal Candidate

The Ideal Candidate:

  • Exceptional project management and organizational skills, with an unparalleled attention to detail
  • Demonstrated energy, drive, determination and persistence
  • Self-motivated individual – no task is too big or too small
  • Keen on learning and developing, with an “outside-of-the-box” mentality
  • Proactive team player and problem-solver
  • Excellent interpersonal skills, able to effectively work cross-functionally with strong verbal and written communication skills; results-driven and fact-based communication style
  • Focused and able to work under pressure in a fast-paced environment
  • Understanding of campaign performance metrics
  • Passion & knowledge of CRM and the digital environment

You Bring:

  • A University degree (e.g. Business, Marketing or Marketing Communications)
  • 2+ years coordinating/managing/specializing in the field of CRM marketing
  • 2+ years’ experience in delivering CRM campaigns within an International or ecommerce brand that drive consumer response
  • Experience with Salesforce Marketing Cloud, HTML, JIRA required
  • Mobile experience or understanding of mobile trends in campaign execution
  • Fluent in English (written and verbally)

Nice to Haves:

  • Experience working with fashion or lifestyle brands
  • Passion or understanding of retail marketing

We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

We'd love to know why this is the role for you, so please include a motivational letter with your application!

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.  Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.  Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.