Global Content Lead - World of Tommy

Tommy Hilfiger

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Job Details

Job title

Global Content Lead - World of Tommy, Tommy Hilfiger


Amsterdam, Netherlands


Executive / Coordinator


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Department and Team

The TH Marketing & Communications department has 3 key objectives:

  1. Drive traffic and conversion @ full price
  2. Consistently bring the brand to life in the markets
  3. Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.

The Position

As Global Content Lead for the World of Tommy you will be the key player in making the effervescent Tommy Jeans brand come to life through exciting and relevant content pieces and experiences across existing and upcoming channels. Within the Global content team your primary focus area will be the exciting world of Tommy Jeans, Underwear, Kids and related accessories. Younger consumer profiles (possibly also fragrances)

We are looking for a candidate that can help us build out and solidify our position by helping to shape the right content strategy, approach and delivery of these content experiences.

Position Responsibilities:

  • Translating the Brand and Marketing strategy into a Content strategy
  • Develop and deliver work that creates impact and supports in reaching strategic goals
  • Responsible for the on time and on budget delivery of assets and experiences
  • Develop and deliver work that creates the right impact for our fans and consumers
  • Present and discuss content strategy and proposals in a compelling and collaborative way
  • Ongoing and proactive alignment with key stakeholders across the different teams
  • Rationalize and explain the reasons behind a proposed content plan and act as a sparring partner with creative partners
  • Ongoing and transparent budget management
  • Deduce learnings from past campaigns and use these as input for future work
  • Craft and drive a unified visual style and tone of voice for Tommy Jeans
  • Monitor performance of content (with help of Consumer insights, Ecom and CJ teams)

The Ideal Candidate

  • Strong understanding of communication landscape
  • Strong background in content strategy and delivery
  • Ability to write and assess creative briefs
  • An avid consumer of pop culture, from fashion to music, from sports to arts
  • Always looking to adapt, learn and innovate
  • Analytical
  • Creative mindset
  • Ability to turn the abstract into the tangible
  • Exceptional interpersonal skills
  • Output driven
  • Ability to perform under pressure
  • Desire to build, create and impact
  • Mix of strategic and functional skills
  • Ability to navigate a complex matrix organization
  • Demonstrated financial/budgeting accountability

You Bring:

  • 5-8 years experience working in (creative) agencies – brand side or publishing
  • Proven track record of rolling out global campaigns
  • Impeccable business-level English (written and verbal

Nice to Haves:

  • Experience working with fashion or lifestyle brands

We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.  Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.  Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.