Social Media Specialist (Paid)

Tommy Hilfiger

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Job Details

Job title

Social Media Specialist (Paid), Tommy Hilfiger


Amsterdam, Netherlands


Executive / Coordinator


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Department and Team

The TH Marketing & Communications department has 3 key objectives:

  1. Drive traffic and conversion @ full price
  2. Consistently bring the brand to life in the markets
  3. Be a pro-active business partner 

Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.

 The Tommy Hilfiger Media Team has 3 key objectives:

  1. Drive traffic and conversion @ full price
  2. Consistently bring the brand to life in the markets
  3. Be a pro-active business partner

 The Media Team encompasses the media buying teams and activities for Tommy Hilfiger in Europe., overseeing media planning and purchasing – including out-of-home, print, television and digital channels. The Europe Media Hub focuses on media analysis and fine-tuned planning across Europe, to increase KPIs and ROI through engaging content and multi-faceted advertising management.

 The Position

We are looking for an enthusiastic and talented Paid Social Media Specialist, who will be working alongside the Manager, Media & AdTech to support with the execution and delivery of the Paid Social Media campaigns for Tommy Hilfiger in Europe 

You will work closely together with our partner agency, who supports in campaign set up and campaign execution, and with colleagues with complementary skills to drive business growth through Paid Social channels. 

Position Responsibilities:

  • Execution of full-funnel Paid Social Media campaigns across Europe, in accordance with strategy developed with Manager, Media & AdTech
  • Development of creative for Paid Social Media in collaboration with internal agency
  • Briefing media agency on set up of the campaigns and deliver final asset packages (assets, translations, landing pages)
  • Monitor campaign implementation and work together with agency to optimize campaigns to achieve campaign objectives
  • Propose, conduct and report (innovative) tests with the aim of improving campaign performance in cooperation with our agency
  • Report and analyze the performance of campaigns against the defined campaign success metrics and translate this data into insights and operational changes
  • Support in developing a closer connection between Paid and Organic Social content strategy, driving synergies with Organic Social storytelling to ensure a clear consumer journey on social
  • Work closely together with our Ecommerce and CRM team to and explore opportunities for smart targeting of our new and existing consumers
  • Support in maintaining relationships with strategic internal and external partners like Facebook, Twitter, Snapchat, Pinterest and Sprinklr
  • Think out of the box whilst adhering to the global strategy and ROI objective
  • Update our internal booking and budgeting system and support on monthly invoicing
  • Building effective and collaborative relationships with the E-com content team, Public Relations and VIP Services
  • Possessing a good understanding of the overall objectives of the marketing & communications department – driving the brand, consumer engagement & traffic both online and offline – and reflect this understanding in daily work

The Ideal Candidate

  • Collaborative; able to liaise closely across different levels of the organization
  • Flexible; no 9-5 mentality
  • Pro-active and hands-on
  • Proficient in number crunching and has proven experience with analytics tool such as Google Analytics or Adobe Analytics
  • Open-minded and resourceful
  • Strong aesthetic eye and taste level; strict attention to detail
  • Strong communication skills
  • Team player
  • Responsive and service minded
  • Working experience in marketing, preferably for international fashion brands

 You Bring:

  • 2-3 years of experience in running full-funnel paid social media campaigns across multiple markets, with a proven track record of achieving KPIs
  • Familiarity with Facebook Business Manager is essential and knowledge of Sprinklr is preferable
  • University or similar degree
  • Working knowledge of Microsoft Office programs; Excel, PowerPoint and Keynote
  • Fluent in English, both written and spoken form

 Nice to Haves:

  • Experience working with fashion or lifestyle brands
  • Media agency experience is a plus

 We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.  Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.  Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.