Sr. Specialist, Brand Strategy Planning

Tommy Hilfiger

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Job Details

Job title

Sr. Specialist, Brand Strategy Planning, Tommy Hilfiger


Amsterdam, Netherlands




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Department and Team

Grounded in consumer centricity, The Consumer Insights & Brand Strategy Team’s aim is to secure a growth-focused strategic brand framework, enabling coherent investment decision-making, driving sales and equity. We have 3 key pillars:

  1. Consumer Insights
  2. Brand Strategy (strategy content, frameworks and articulation development)
  3. Brand Strategy Planning (deployment of the Brand Strategy)

The Position

The purpose of this role is to manage the newly-created Brand Council Process,implement and track the KPIs agreed for implementation, build and manage the projects that emerge from the Brand Council,both within the brand strategy department and in the business.

Position Responsibilities:

  • Manage the Brand Council Calendar and agenda for each meeting, working with the Director, Brand Strategy Planning, to prepare material and tools for effective facilitation
  • Capture and communicate the content from the Brand Council needed to secure the communication within the Council and the company at large
  • Implement, track and report on the KPI framework – both with respect to the work flows and the content creation – to feed into regular CEO updates
  • Work with Consumer Insights and Brand Strategy to prepare the strategic analysis required to secure an up-to-date view on brand performance, as well as the appropriate analysis framework to make informed investment choices
  • Develop the brand strategy presentation material in collaboration with the Brand Strategists for use in high-visibility, senior stake holder meetings
  • Ad-hoc support on brand strategy development projects

The Ideal Candidate

  • Strong facilitation skills
  • Ability to forge relationships internally and externally, with a proven track-record of motivating teams
  • Flexible to adapt to changing priorities in a fast-paced environment
  • Experience in distilling complex work into simple, clear presentations
  • Project management skillset and ability to problem-solve creatively
  • Planning experience, preferably in retail and/or consumer space
  • Analytical mindset

 You Bring:

  • Bachelor’s degree, MBA or equivalent
  • 3-5 years of corporate finance, strategy, consulting or analytics experience
  • Excellent communication skills, business-fluent in English, both written and spoken
  • Masterful expertise in Excel, Power Point, Keynote
  • Strong information and visual design skills


  • Experience working with fashion or lifestyle brands

We Offer:

  •  Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.  Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.  Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.