CRM & Clienteling Manager


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Job Details

Job title

CRM & Clienteling Manager, Loewe


Madrid, Spain


Senior Manager


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

It's an exciting time to join LOEWE as we go through a period of rapid growth. You will be a key member of the Client Relations Team. Based in our HQ in Madrid, you will report to the Head of Client Relations.

As CRM & Clienteling Manager you will implement a global client engagement strategy able to move our existing clients to the most engaged and highest value segments, ultimately to shape a loyal client platform for the brand in all our geographies.

Roles & responsibilities:

  • Redefine the worldwide communication strategy with our clients challenging contents, targeted audiences, frequency, channels to improve productivity, conversion and engagement rates.
  • Propose a blended mix of benefits, from specific contents to product specials, events & services, to scale personalization to large segments of clients and create a meaningful and value-driven relationship with this community.
  • Define original & differentiating ways to onboard new clients and start the conversation.
  • Strengthen and upgrade key client activation pillars such as RTW events, seasonal & capsule experiences, craft & cultural initiatives, VIC program.
  • Support, mobilize & inspire a community of clienteling experts/ambassadors, across our store network and in our regional HQ ww, to elevate our ability to bond with clients and enhance the offered experience.
  • Infuse a customer-oriented approach across departments & geographies by providing data driven customer insights to support our strategies.

The Ideal Candidate

We are looking for an experienced CRM Manager who has:  

  • Minimum of 8 years experience in a similar role in a fast paced international environment.
  • High communication skills - Profficient in English & Spanish.
  • Experience in Salesforce environment, Power BI, Wechat.
  • Interest in art, design, craft and fashion.

Language skills

  1. English, Full professional proficiency
  2. Spanish, Full professional proficiency

About Us

Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.