Job Details

Job title

PR Coordinator, Axel Arigato


London, United Kingdom


Executive / Coordinator


PR, Marketing & Communications



Full-time, Salary Unspecified

Share with a friend

Job Description

Axel Arigato is offering a full-time position for a PR Coordinator to join the team. Based out of the London office you will be primarly responsible for developing on-brand PR strategies, handle all press inquiries, foster industry relationships, execute events and spread the brand message around the world. You will have the opportunity to make a significant contribution to the growth and direction of a fast growing young company.

The PR Coordinator responsibilities include but are not limited to:

  • Elevate brand awareness and positioning
  • Develop and implement creative on-brand PR strategies including traditional/digital media, bloggers, social and VIP influencers that achieve effective, consistent and long-lasting results
  • Oversee all press inquiries – with a focus on print, digital and short lead titles internationally
  • Establish and maintain relationships with key editors, stylists, and influencers in key territories to further develop Axel Arigato’s global press profile
  • Event planning and execution including research & concept, budget, guest list management and general event logistics for both media related and consumer event initiatives
  • Oversee gifting/loans and handle celebrity/VIP dressing requests and appointments
  • Ongoing research to identify up and coming social media influencers and suitable partners
  • Suggest, initiate and execute collaborations
  • Know how to navitage contracts and deals
  • Write and distribute press releases, coordinate press previews and develop press pack and promotion for our collections and weekly product releases
  • Coordinating and managing sample loans and returns for photo shoots and stories
  • Updating and maintaining press contacts database
  • Updating and maintaining media bank ensuring regular upload of all available assets and day-to-day structure of the site
  • Track coverage and manage printed and digital press library
  • Prepare monthly reports and distribute to wider team
  • Manage and update PR calendar on a daily basis

The Ideal Candidate


  • Minimum 1-2 years experience in PR & Communication within a luxury brand environment, with a proven track record of results and pre-existing media relationships
  • Proven experience in developing successful PR strategies for global brands
  • Fluent in English with excellent verbal and written communication skills
  • Extensive knowledge of the media landscape, leading print and online publications, both in the UK and globally.
  • Experience with drafting news releases/media alerts
  • Experience in managing external agencies
  • Confident in liaising with press and acting as a brand ambassador at all times
  • Experience within a managerial position is a plus
  • Highly engaged in the industry with a good knowledge of social media channels culturally aware of current trends
  • Exceptional time management skills, including the ability to prioritize, manage and meet multiple deadlines
  • Highly organized with a strong attention to detail

Language skills

  1. English, Full professional proficiency

About Us

Born in 2014 by Creative Director, Max Svärdh and CEO, Albin Johansson, Axel Arigato is a Sweden based contemporary brand that started from an Instagram page and an idea to break into the footwear market. With deep roots in music, art, architecture and what is contemporary, Axel Arigato has defined itself by offering more than a product. It has been created to leave an experience at the front of mind, whether it’s via stores, online or through events. Axel Arigato currently has 4 stores, including London, Copenhagen, Stockholm and Gothenburg with more pending. Expanding from 2 people to now hiring over 60 members of staff in 4 years, Axel Arigato also operates a subsidiary office in London. Join us!