Senior Director Communications


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Job Details

Job title

Senior Director Communications, Coach


London, United Kingdom


Director / VP / President


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Primary Purpose: The Senior Director of Communications is responsible for the planning and execution of media, communications, celebrity and events strategy. Working in close partnership with leadership team, they will devise and implement creative communication strategy, elevate brandawareness, visibility and positioning. This individual will oversee Coach PR teams in the UK and France and manage regional agencies and teams across all markets.

The successful individual will leverage their proficiency to...

  • Elevate brand awareness and positioning
  • Develop and implement creative market-leading PR strategy inclusive of both traditional/digital media, bloggers, social and VIP influencers across all territories
  • Oversee in-house PR teams in London and Paris, ensuring clear alignment of company messaging, directives and strategy
  • Oversee regional PR agencies in all markets, ensuring clear alignment of company messaging, directives and strategy
  • Lead, develop and mentor internal PR teams, empowering existing talent to deliver excellence and strategic coherence in a results driven environment
  • Act as an ambassador for Coach, maintain and elevate key media and VIP relationships
  • Oversee all media related events
  • Develop and run corporate communication to enhance the brand’s reputation with key internal and external stakeholders, as well as the city
  • Work in partnership with distributors in key regions to identify and implement PR strategies that align with global image and build on brand awareness in their specific territories
  • Work with cross-functional partners globally and locally to ensure territories press coverage increases brand revenue
  • Oversee PR budget

The Ideal Candidate

The accomplished individual will possess...

  • Minimum 10 years Public Relations and Communications experience within a luxury brand environment
  • Proven experience in developing successful strategy for global luxury brands
  • Experience in managing external agencies
  • Exceptional network of industry contacts and relationships
  • Excellent relationships with VIP and social media Influencer individuals and agents across regions
  • Solid experience in corporate communications
  • Track record of motivating and leading a strong team to success across various territories
  • Highly engaged in the industry – instinctive, embedded and culturally aware of current trends and events
  • Ability to fuse creativity and logic
  • Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
  • Proven people leader with the ability to manage and build cross-functional partnerships
  • Excellent written and verbal communication skills
  • Creative, entrepreneurial and results driven
  • Team player with a positive ‘can do’ attitude
  • Flexibility to travel for work

The outstanding professional will have…

  • European language skills. Fluency in English, French and Spanish - all other European language skills are seen as a plus

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  45363

Job Segment: Communications, Marketing Communications, Corporate Communications, PR, Marketing

About Us

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.