Couverture & The Garbstore, one of London's most respected concept stores, is looking for a PR Manager to join its small but wonderful team in Notting Hill. The PR Manager will be able to work independently, reactivly and proactivly, directing PR and communications of the day-to-day business.
The successful applicant will be responsible for:
- Driving strategic and commercial thinking to garner editorial exposure across local, national and online press across womenswear, menswear, home and beauty.
- Driving exposure of the brands and shop through strategic and commercial opportunities with emerging faces including music artists, actors and celebrities.
- Liaising with stylists for both editorial and VIP dressing within the UK, including photo shoots, events and press calls.
- Continuing to drive Couverture & The Garbstore as a world class-shopping destination via international press, visitor guides and other consumer resources to promote the store.
- Carrying out in-store appointments with journalists, stylists, VIPs and influencers.
- Having a strong awareness of the influencer landscape within the UK and Europe to develop relationships.
- Creating engaging copy for use across social channels, blog posts, brand and designer profiles, store signage and any other communication for both press and consumers.
- Having the ability to devise, execute, promote and manage in-store events for both press and consumers, which are both engaging and press noteworthy.
- Creating monthly coverage and social media reports and in turn educating and updating internal teams.
- Managing samples to ensure timely send-outs and returns.
The Ideal Candidate
As the ideal candidate:
You will have experience in fashion and / or lifestyle communications.
You will have an excellent network of journalists, stylists, influencers across on and offline menswear, womenswear, homeware, beauty and lifestyle media.
You will have a strong aesthetical eye, as well as a robust knowledge of the competitive market place.
To apply please forward your CV and covering letter to: