Job Details

Job title

PR Manager, Couverture & The Garbstore


London, United Kingdom




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Couverture & The Garbstore, one of London's most respected concept stores, is looking for a PR Manager to join its small but wonderful team in Notting Hill. The PR Manager will be able to work independently, reactivly and proactivly, directing PR and communications of the day-to-day business.


The successful applicant will be responsible for: 

  • Driving strategic and commercial thinking to garner editorial exposure across local, national and online press across womenswear, menswear, home and beauty.
  • Driving exposure of the brands and shop through strategic and commercial opportunities with emerging faces including music artists, actors and celebrities. 
  • Liaising with stylists for both editorial and VIP dressing within the UK, including photo shoots, events and press calls.
  • Continuing to drive Couverture & The Garbstore as a world class-shopping destination via international press, visitor guides and other consumer resources to promote the store.
  • Carrying out in-store appointments with journalists, stylists, VIPs and influencers.
  • Having a strong awareness of the influencer landscape within the UK and Europe to develop relationships.
  • Creating engaging copy for use across social channels, blog posts, brand and designer profiles, store signage and any other communication for both press and consumers.
  • Having the ability to devise, execute, promote and manage in-store events for both press and consumers, which are both engaging and press noteworthy.
  • Creating monthly coverage and social media reports and in turn educating and updating internal teams.
  • Managing samples to ensure timely send-outs and returns.

The Ideal Candidate

As the ideal candidate:

You will have experience in fashion and / or lifestyle communications.

You will have an excellent network of journalists, stylists, influencers across on and offline menswear, womenswear, homeware, beauty and lifestyle media.

You will have a strong aesthetical eye, as well as a robust knowledge of the competitive market place.

To apply please forward your CV and covering letter to:

About Us

Couverture and the Garbstore was conceived as a creative concept by Emily Dyson and Ian Paley in 2008. Housed in a three-story converted period townhouse, this Notting Hill style haven transports you through an eclectic edit of womenswear, menswear, accessories and homeware, focusing on championing emerging and independent labels, cult international labels, limited edition collaborations and exclusive products.