Job Details

Job title

Marketing Analyst, Farfetch

Location

London, United Kingdom

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
MarketingWe’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LondonOur London office is located in Old Street, London’s tech hub, home to a broad range of teams including Commercial, Marketing, and Product. We have large open plan spaces and a feature staircase connecting our 3 floors, encouraging our collaborative and open culture. We also have a big outdoor terrace where we can have lunch and host social events when the sun comes out!
The role
Are you looking for an exciting challenge? This is a phenomenal opportunity to join us in the Marketing Analytics team driving growth and optimization across Farfetch’s channels. You will have the exciting and rare chance to work in a fast-pace environment taking our business to the next level. We are looking for a highly numerate person who is excited to solve business problems by working with big data, interpreting numbers, and consulting with channel leads on translating insights into real actions and solutions based on commercial objectives. This role is or someone who is self-driven, independent, and wants to drive significant impact. You will have the opportunity to embrace working in a fast-paced environment balancing tactical needs whilst driving strategically for a long term solution. You will grow technically by embracing new technologies and analytical techniques to solve complex problems, alongside gaining in-depth knowledge of business channels and driving value in these channels using data.What you'll do
  • Ownership of business-critical analytical projects that involve analysing complex datasets in order to produce insights and models that drive strategic decisions
  • Work closely with your manager, team and business partners to scope, design, develop, and implement a variety of analytical projects, including:
  • Profound analysis to drive strategic decisions
  • Reporting and understanding drivers of business performance
  • Marketing channel performance deep-dives and optimisation
  • Championing a test and learn approach
  • Challenging our thinking around marketing channel attribution and the resulting impact on allocation of marketing spend
  • Quantifying and challenging hypotheses and assumptions
  • Use robust statistical and data methods to build analyses
  • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis
  • Challenge your team and business partners in meetings to encourage healthy debate and stimulating discussions
  • Continuously learn and raise the bar for quality and rigour of your work
Who you are
  • Degree in statistics, mathematics, computer science or related field from a leading university
  • You have analytics experience in customer insights, lifetime value, attribution, experimentation, channel analysis, cohort analysis, etc.
  • Knowledge of statistical methods including data mining, predictive modelling, and reporting technologies.
  • You have working ability with SQL & Excel
  • Knowledge of Python, R, or similar preferred
  • You have proven analytics work experience
  • Highly confident in dealing with ambiguity and scoping work with keen attention to detail
  • A flexible, approachable attitude with good problem-solving skills
  • Excellent verbal and written communication skills
Working across all of the global markets, we make sure Farfetch remains high and mighty with both new and existing customers; all the while setting the brand apart from our competitors and making sure we're always one step ahead of the curve.

About Us

Farfetch is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch marketplace connects customers in 190 countries with items from more than 48 countries and over 1,000 of the world's best boutiques and brands, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Store of The Future, Farfetch Black & White Solutions, Browns, and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry.