Performance Marketing Executive

Farfetch

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Job Details

Job title

Performance Marketing Executive, Farfetch

Location

London, United Kingdom

Level

Executive / Coordinator

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

The Role:

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

The Farfetch Performance Marketing team are looking for a dedicated Performance Marketing Executive to help manage all aspects of our global affiliate marketing campaigns.  The role will suit someone who is looking to develop within the exciting digital marketing world and as part of a fast-paced luxury fashion brand. You will have previous industry experience, be an excellent communicator, enthusiastic, extremely organised and accurate in all aspects of your work. You will report directly to the Performance Marketing Manager to execute marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customers

What you'll do:

  • Responsible for the effective execution of specified business or project deliverables set by senior colleagues
  • Delivers training and supports supervising output of junior team members
  • Proactively seeks to develop technical skills and understanding of Farfetch and the wider marketing mix
  • Identifies opportunities to improve processes and highlights these to senior colleagues
  • Takes ownership of select CPA and CPC partnership management by developing and implementing a host of customised and compelling campaigns (email newsletters, blog posts, branding promotions and banners)
  • Supports the annual Farfetch promotional calendar with appropriate affiliate marketing activities, working alongside the creative team to ensure smooth campaign launches
  • Updates reports and analyses affiliate activities to understand the performance and effectiveness of each campaign in detail sharing recommendations with senior colleagues
  • Works with the merchandising team to retrieve key insights; trends, top products, price competitive brands to inform affiliates
  • Analyses reports and provides insights around performance to help form quick short term & long-term optimisation ideas  

The Ideal Candidate

Who you are:

  • Acts with energy and drive to deliver specified tasks
  • Curious and has a desire to learn 
  • Proactive, flexible and a collaborator 
  • Thorough and precise in conductin work and meets high quality standards
  • Honestly communicates information
  • Thinks innovatively and creatively 
  • Has excellent verbal and written communication skills and can work collaboratively 
  • Lives the Farfetch values every day; Think Global, Be Human, Be Revolutionary, Amaze Customers, Be Brilliant, Todos Juntos 

About Us

Farfetch is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch marketplace connects customers in 190 countries with items from more than 48 countries and over 1,000 of the world's best boutiques and brands, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Store of The Future, Farfetch Black & White Solutions, Browns, and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry.