PR and Content Marketing Manager

Four Marketing

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Job Details

Job title

PR and Content Marketing Manager, Four Marketing

Location

London, United Kingdom

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

As PR and Content Marketing Manager, you will be responsible for supporting multiple brands across all press and digital media channels. You will support content creation and plan PR and marketing strategies.

Responsibilities:

·      Develop and support creative strategies for PR and Content Marketing for clients.

·      Lead the execution of those strategies.

·      Liaise with various team members to ensure brief is addressed and client expectations are met or surpassed. 

·      Analyse the success or failure of projects and develop recommendations for improvements in future.

·      Identify issues with client accounts and act upon them proactively.

·      Meet income targets and drive growth of the account.

·      Ensure that creative standards remain high.

The Ideal Candidate

You will:

·      have a strong understanding of brand, of building personas, of how customers engage with content and of what a compelling and effective digital activation looks like.

·      draw on your experience to develop PR and Content marketing strategies for our clients with other stakeholders from the Four Marketing team.

·      drive quality traffic to assigned brands through development and execution of PR and content marketing strategy and planning.

·      track and measure success of press and digital activations against sales.

·      have solid fashion marketing experience and contacts across online and traditional Press with knowledge across both UK and international markets.

As there are a number of positions with this title that will necessarily require a blend of skills, in addition to the core press and marketing experience we are looking for candidates that can bring either:

·      strong creative skills

or

·      strong analytic skills

KPIs:

·      Positive reviews from clients.

·      Timely execution of integrated marketing plans for each assigned brand.

·      Increased income from press and digital exposure.

About Us

We are a fashion agency with a diverse and impressive client list. Our full agency offer allows us to define brands consistently across all platforms, from wholesale, distribution, public relations, through to full digital and retail experiences.

We are not defined by a single project. Our portfolio spans a client base throughout the retail and lifestyle fashion industries. Our work across these sectors combines to create a rich history with a unique level of proven experience.

We are well versed in managing significant and complex projects, working internationally with clients in Europe, North America, the Middle East and Asia. We work with a broad spectrum of discerning clients, from small, niche boutique brands, to large global fashion houses.