Job Details

Job title

PR Manager, Jessica McCormack

Location

London, United Kingdom

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Jessica McCormack designs fine diamond jewellery collections at 7 Carlos Place, in the heart of London’s Mayfair.

We are now recruiting for a PR Manager.

About the role….

Editorial

  • Establish PR strategy to ensure appropriate communication messaging, execution and maximum coverage reach.
  • Manage the relationship with our global PR agency to ensure strategy is delivered and KPIs are met.
  • Strategise, develop and pitch editorial across all media (long, short, online) for each collection and product launch as well as brand profiles.
  • PR role liaising with journalists and press.
  • Build and maintain relationships with key press and remain informed on all upcoming stories and press opportunities.
  • Write and distribute press releases, coordinate press previews, develop press pack and promotion for product launches.
  • Develop international press relationships and coverage.
  • Coordinate the fulfillment of celebrity dressing and press outreach, develop and maintain stylist relationships.
  • Manage all brand credit requests; confirm product information to publications and advise company-wide on upcoming editorial coverage.
  • Oversee internal communication on all upcoming editorial and celebrity dressing.
  • Track and record press coverage, reporting on AVEs and insertions volumes and responsible for monthly press clippings round-up and internal circulation.
  • Update communication on social media platform.
  • Develop PR tool box.
  • Liaise with retail partnerships on PR regional outreach to maximise local market coverage.

Special Events

  • Coordinate PR calendar and events, donations and sponsorships.
  • Manage on-site operations for events including procurement, supervision and qualitative evaluation of vendors from caterers, florists and rental companies as required, guest lists, RSVP lines, internal operations and communication.
  • Provide written recap of all events and circulate internally.
  • Maintain all PR and event budgets.
  • Coordinate product procurement for all donations and gifts.
  • Liaise with internal team to coordinate merchandising of the showroom and collateral material and product requirements for events.

Social Media

  • Actively source upcoming Influencers to introduce to JM.
  • Working alongside with Head of Marketing and Content Coordinator to best support Creative Director with social media content schedule.

Inventory

  • Monitor all outstanding loan requests.
  • Serve as liaison with Inventory control/operations. Responsible for the organisation and maintenance of all PR memos/ inventory loans, perform reconciliations.
  • Coordinate product promotion with Production and Sales departments to ensure publicity alignment on current collections.

PR Office Administration

  • Supervise space logistics for meetings and events
  • Organise and execute all logistical requirements for product trafficking, including shipping and delivery of PR related packages.
  • Manage PR database, verifying accuracy twice a year.
  • Generate annual editorial equivalency reports.

The Ideal Candidate

  • Experience on the PR agency side and/or in-house PR in the high-end jewellery or luxury industry (6-8 years).
  • Team player personality.
  • Ability to multi-task and function under pressure.
  • Ability to work under pressure in a fast-paced environment.
  • Excellent organisational and communication skills with the ability to prioritise accordingly.
  • Highly driven and ambitious.

Education

·      University degree - communications related subject preferred

Key Skills

PC literacy

Advanced use of Microsoft Packages

Photoshop literacy

Strong writing skills

Excellent organisational skills with the ability to prioritise accordingly

Highly driven and ambitious

Editorial experience preferred

Language

·      Fluent English

About Us

The daughter of an auctioneer, Jessica grew up quite literally surrounded by piles of precious objects in her native New Zealand - from antique Maori carvings and greenstone pendants to Georgian jewels and Victorian objects of curiosity. She inherited her father’s passion for interesting and unusual antiques, which led her to London to work in the jewellery department of Sotheby’s. Exposed to some of the most important, rare, and exceptional jewels in the world, this would be the catalyst for the next stage in Jessica’s career. In 2008, with the support of diamantaire Michael Rosenfeld, now a partner in the business, Jessica McCormack Ltd. began in earnest and Jessica quickly established herself as one of the most exciting new jewellers to watch. Eschewing trends and mass production for her own unique, antique-inspired aesthetic and values of hand-craftsmanship, Jessica’s designs have effortlessly melded the traditional and the modern since the beginning. Constantly inspired by a cornucopia of influences - whether it is contemporary African art, the Bauhaus movement, mid-Century American architecture, feminist photography or centuries of jewellery design - Jessica’s designs are resolutely modern, anchored in centuries-old traditions. Her distinct style has become sought-after worldwide by a diverse clientele, whether it’s a bespoke client wishing to possess their own original heirloom created by Jessica, or a visitor to the house who can’t resist a pair of diamond drop-earrings in Jessica’s signature style.