Job Details

Job title

CRM Manager, EMEA, Jimmy Choo

Location

London, United Kingdom

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

CRM Manager, EMEA

The CRM Manager, EMEA is responsible for EMEA CRM activity to ensure global CRM objectives are met throughout the region. The post holder will have responsibility for improving the company’s efficacy of marketing campaigns, bringing added value to the current marketing programs through the use of data and increase ROI. A champion for data capture throughout retail and online, ensuring best practices, appropriate training and education with relevant teams.

The Ideal Candidate

KEY RESPONSIBILITIES:

CRM DATA

  • Power user of the core CRM data system and compliant processes
  • Responsible for regional data hygiene, standardisation, validation and de-duping activities, including Regional DSR and GDPR requests
  • Responsible for the accurate and timely production and dissemination of regional CRM reports
  • Working with Business Process Owners and ensure compliance within Brand and at retail
  • Responsible for standard and bespoke selections for the region covering both email and direct mail
  • Responsible for coordinating, prioritising and approving all new requests/enhancements specific to the region and liaising with IT and Transformation Process Team
  • Increase the value from the Jimmy Choo customer database by increasing frequency of sales, lifetime value 

CUSTOMER PROGRAMS AND CAMPAIGNS

  • Create relevant 121 communications across the region by understanding customer behaviour and global CRM profiles
  • Co-ordinate and plan alongside the Global CRM Manager lifecycle programs across through the different CRM multichannel campaigns (DM, e-mail, SMS, Social Media)
  • Supports regional Retail marketing activity
  • Implement and build multi-level Programs and specific actions and journeys for different customer profiles
  • Drive and continually develop e-CRM email communications personalisation
  • Work with Global CRM team to develop VIP Programme 

CLIENTELING

  • Ensure teams across the business understand how they can benefit from the clienteling tool and what their needs are
  • Ensure the training of the local retail teams on the tool
  • Guarantee the success of, usage and development of the CRM clienteling Tool 

KPI AND ANALYTICS

  • Work with the Central head office team to analyse and report on campaign effectiveness,
  • Proactively make recommendations for campaign improvements & efficiencies
  • Demonstrate ROI
  • Utilise and create timely and accurate CRM reporting to manage performance and ensure the continuing success of various projects

REGIONAL ACQUISTION

  • Work to develop scalable acquisition programs and partnerships with a view to database growth

CORE SKILLS & COMPETENCIES: 


  • Data savvy individual, understands the practical application of data to marketing execution
  • Comfortable being hands on, able to educate the wider team and & influence stores and retail teams
  • Can work with IT, third party suppliers and local Marketing teams equally well to execute CRM Programmes and seasonal marketing initiatives
  • Can manage and oversee end to end marketing campaigns
  • Curious, technology oriented
  • Strong analytical mind with advanced excel skills
  • Champion of client experience

EXPERIENCE:

  • Robust CRM experience from another luxury or premium retail business
  • Has managed data selections and campaigns at an operational level preferably through CRM data systems – direct experience of using query based, relational database systems is an advantage
  • Delivered data driven marketing communications – email and direct marketing, social campaigns
  • Technical experience of current best-practice email build and personalisation methods
  • Able to manage and co-ordinate people across different departments
  • Used or managed at head office level a sophisticated CRM tool for retail, such as clienteling

Due to the level of applications, only successful candidates will be contacted. By applying for this role you agree to the business retaining your CV/Cover Letter until such time that our recruitment and on boarding process is complete.In connection with your application, we have to process your personal data. We will use this data for recruitment purposes only. Please see our Applicant Privacy Notice located on the Jimmy Choo Careers Website for further details.

About Us

Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 150 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Michael Kors Holdings Limited luxury fashion group.