Global Marketing Manager

La Perla

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Job Details

Job title

Global Marketing Manager, La Perla


London, United Kingdom




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

The Global Marketing Manager position will support the CMO in the development and implementation of the global marketing strategy and media plan. You will lead coordination of marketing campaign planning and reporting to drive alignment across regions and cross-functional departments.  You will be responsible for developing and executing the global media strategies maximising marketing campaigns ensuring optimal brand exposure.

Duties and responsibilities:

  • Manage and execute day to day marketing activities
  • Define marketing strategies and activations for all major brand, product and retail moments to drive brand marketing activities
  • Work closely with regional marketing teams on planning and execution of all marketing activities, ensuring alignment of the regional marketing plans to support global marketing strategy and drive overall long-term brand vision
  • Media planning and collaboration with relevant agencies
  • Ensure focus and alignment for all marketing activities
  • Management of the brand marketing calendar
  • Development of seasonal guidelines for specific initiatives
  • Channel planning with teams
  • Focus on in-store and retail marketing amplifying opportunities with retail partners
  • Develop potential partnerships with key people /companies around the stores, such as concierges, restaurants etc
  • Creation and publication of all marketing materials in line with marketing plans
  • Support in management of brand collaboration
  • Plan, manage and improve campaigns, measuring results and ROI
  • Leveraging information and data to drive strategic campaigns, proactively proposing new marketing ideas and activations
  • Collaborating with creative and specialist teams, leading and inspiring integrated ideas to ensure maximum impact for all existing brand platforms
  • Global Budget management - ensure all campaigns are forecast correctly and delivered within budget
  • Monitoring of marketing budget with monthly reviews of spend/projected spend

The Ideal Candidate

The Ideal Candidate

  • At least 8 years marketing experience, luxury retail background preferred
  • Exceptional written and verbal communication skills in English (fluent)
  • Strong attention to detail and exceptional organizational and project management skills
  • Strong team player
  • Budget management
  • Competitive analysis
  • Highly proficient with MS Excel and Power Point

About Us

Since founder Ada Masotti set out to revolutionise the world of lingerie in 1954, La Perla has become synonymous with femininity, innovation and quality. Dedicated to its ‘Made in Italy’ heritage, the brand continues to transform the way women dress with lingerie and nightwear that showcase a level of unrivalled craftsmanship and an intimate understanding of the female body.