Digital Press Officer ( Beauty)


Share with a friend

Job Details

Job title

Digital Press Officer ( Beauty), Liberty


London, United Kingdom


Assistant / Entry Level


PR, Marketing & Communications



Full-time, Salary Unspecified

Share with a friend

Job Description

We have an exciting brand new opportunity for a beauty focused Digital Press Officer to come on board and join our Communications team. 

As our Digital Press Officer, you will support the traditional press and marketing functions by completing a 360 degree approach to communications with on and offline relationships and digital strategic positioning for the brand and the store. 

Principle Accountabilities

This role will focus on 3 core areas, which are:


  • Building a digital Community around our beauty offering / hall / team
  • Work with beauty buying and retail team and create a digital response to their strategy for growth
  • Create calendar of events and activities with Lifestyle Press Officer and support with sound digital execution
  • Create digital content to run alongside the annual consumer Liberty beauty magazine
  • Support and grow beauty team Instagram account alongside the buying team and the social media manager

Influencer program

  • Own and run the influencer program
  • Manage the (non-commercial) influencer relationships
  • Work across press / digital marketing team / Social Media Manager / Liberty London Marketing Manager as pivotal person and strategist on key PR moments
  • Create and strategise an International influencer program to support our international expansions: USA / Middle East / Australia / (Japan) / (China)

Online press coverage

  • Run a program to up quantity of online press and ensure link through to site for traffic and SEO
  • Leverage content created for ‘Liberty Life’ web page to generate press stories and interest
  • Work with content team to support and generate ideas
  • Create strategy to position Ecommerce as destination for discovery and exclusives and support fashion relaunch online

This role will be a touch point across several departments so you need to be able to juggle and align needs and recognise opportunities whilst also acting as an ambassador for the brand in managing relationships with influential people, VIPs and Loyalty customers.

The Ideal Candidate

You will ideally have 2-3 years experience from within the media, creative digital media or the luxury beauty industry with a digitally focused role and also the following: 

  • Worked in a creative digital sphere
  • Worked with social media platforms especially Instagram
  • Creative flair and and aptitude in design software is useful
  • On the the pulse when it comes to social trends
  • Has an understanding and appreciation of the digital beauty community

About Us

Liberty has become a unique British Heritage, a most prestigious store offering luxury and service like no other and the leading department store in London. Our exceptional Tudor-style building acts as the iconic brand home: a visible statement of the store’s point of difference. We fuse fashion and the decorative arts completely and contemporaneously, with a legacy of integrity, value, quality, and individuality and, above all, beautifully designed products.