Job Details

Job title

Social Media Executive, Pringle of Scotland


London, United Kingdom


Executive / Coordinator


PR, Marketing & Communications



Full-time, 20K - 30K

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Job Description

Pringle of Scotland are now recruiting for a Social Media Executive dedicated to communicating our products digitally, increasing awareness of our brand and design ideas, together with a passion for a Company with a rich 200 year history.

The candidate will have the ability to influence, develop and communicate a multichannel marketing approach using digital platforms.

You will combine strategic initiative with an ability to translate it into great content for our fans. Your attitude will incorporate both ‘thinker’ and ‘doer’ approach, just as we integrate innovation and heritage.

If you like the sound of this challenging role, we want to hear from you.

The Ideal Candidate

Key responsibilities:

Execute and manage social media strategy in order to increase the brand awareness and grow our digital community

Work closely with Head of Marketing and Communication to develop and create a content calendar across key social platforms to support marketing strategy and its initiatives. To develop KPI’s and results reporting for this calendar

Work closely with our E-Commerce team to monitor social diagnostics in order to make informed decisions in respect of developing the most impactful social media approach

Manage the day to day of all Pringle’s digital channels including the sign off process internally with key stakeholders

Collaborate with both E-Commerce and Merchandising teams on category presence in social postings ensuring availability of the product at key seasonal points

Provide live social support on site at key events and assist with ‘brand moments’

Coordinate the production of social assets, thinking with a "social first" attitude, manage the usage of the assets and associated copy

Deliver and optimise against all agreed social media KPIs

Manage and deliver social media response system for all contacts and queries via all social platforms

Identify and manage opportunities for social engagement with communities, influencers and content creators

Work with performance agency to deliver prospecting and retargeting advertising

Liaise with our external partners to develop effective monthly social reports

About you:

4 years of experience at the Executive level in a social media related field

Experience working for a fashion or luxury retailer within the digital space is essential

Proven experience of creating engaging digital marketing content and strong social media knowledge as well as holistic view of entire customer journey

Experience with social media content management tools and analytics platforms

A ‘can do’ attitude and willingness to roll up the sleeves to make a dynamic contribution to a small but busy team

The ability to work and be assertive when necessary, with multiple stakeholders and teams

The ability to manage and prioritise a busy schedule and workload, as well as to enjoy working independently

Excellent organisation, project management and multitasking skills

Ability to think ‘outside the box’

An ongoing curiosity and passion for all things digital and mobile, constantly keeping up to date with related trends

About Us

Pringle of Scotland was founded in 1815 by Robert Pringle as manufacturers of knitted hosiery. With over a 200-year history, it can be considered one of the oldest luxury fashion brands in the world. It was Pringle, decades after its inception, that embraced and encouraged the technical innovations that led to the creation of knitted outerwear, and indeed coined the term ‘knitwear’ to describe its ever-growing collections. The signature Argyle pattern, the ‘twinset’ and cashmere cardigans that graced the shoulders of British royalty and Hollywood stars were all made famous, made relevant or in some instances made for the first time, by Pringle of Scotland.

Today, Pringle continues to be a champion of British heritage and talent, but it is thanks to Robert Pringle and the Scottish knitwear industry in Hawick over two centuries ago that knitwear has such a prominent place in the lives and wardrobes of men and women around the world.