PR & Communications Assistant


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Job Details

Job title

PR & Communications Assistant, Safiyaa


London, United Kingdom


Executive / Coordinator


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description


The PR & Communications Assistant will support in executing the communication strategy for the Brand. Based in the company’s Mayfair office, they will work closely with the Communications Director and overall team to ensure all messaging is cohesive and omni-channel.


Support the Safiyaa team with day-to-day tasks and PR duties: merchandise send-outs, maintaining databases, photoshoot preparation, general showroom maintenance

Oversee all press inquiries, building on existing relationships with media and stylists, while developing new ones - with a focus on digital and short lead titles in the UK and internationally

Coordination and management of sample loans & returns across all departments

Prepare and proactively distribute various press materials, including lookbooks, press releases, flat lay shots and invitations

Support the overall running of the showroom office and provide assistance to the different departments when needed 

Maintain the press contacts database – ensuring this is kept up to date

Liaise and establish ongoing relationships with media, stylists and influencers

Develop timelines for multiple projects to support achievement of department strategies and goals

Maintain a digital and print press archive

Support the coordination of press events and experiences when necessary

The Ideal Candidate

1 - 2 years PR Experience as a Fashion PR Assistant (required) 

Excellent organisational and time management skills in order to prioritize work, efficiently and accurately 

Comfortable knowledge of Safiyaa’s visual language and identity 

Excellent MS Office: Excel, Word, PowerPoint and Outlook

First class written and verbal communication skills as a day-to-day contact 

Passionate about social media and all things digital 

Strong attention to detail 

Punctual, committed and responsible individual 

Well-presented and confident, enthusiastic manner 

Excellent written and spoken English (native level)

Language skills

  1. English, Full professional proficiency

About Us

Safiyaa is a demi-couture brand, based in Mayfair, founded by Daniela Karnuts and named after her daughter.

It fuses traditional couture techniques, fabrics and finishes with a modern sensibility to create sophisticated, season-less clothes for the woman of day. Its aesthetic is as intriguing as it is elegant, traditional yet very current.

Daniela is passionate about challenging our ideas of modern luxury. For her, the narrative behind an item is just as important as the garment itself. “I want to buy things that have been made with care and love and I want to understand where they come from. I want to know that the story is about quality. I will always choose one great piece over several fast fashion items.”

As such, all the clothes are produced in Safiyaa’s private atelier where each item is hand-sewn from start to finish by the same traditionally trained artisan who takes great pride in his work to ensure that the garment is as beautiful on the inside as it is the outside.

In addition to elevated daywear, Safiyaa also creates cocktail attire and red carpet wear. Living in London with her husband, 2 children and Weimaraner dog, Daniela Karnuts was born in Munich, Germany and launched SAfiyaa in 2011.