Performance Marketing Manager

The Rake

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Job Details

Job title

Performance Marketing Manager, The Rake

Location

London, United Kingdom

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Job Description:

The Rake, a market leading e-commerce platform and sartorial magazine for men, is looking for a Performance Marketing Manager to assist its rapid growth. The role will report to the Marketing Director and will be responsible for managing the strategic and day-to-day paid marketing activities of The Rake in the digital space.

Key Responsibilities:

- Responsible for managing the digital agency daily across Ad Words, Google Shopping, GDN and Paid Social activity

- Responsible for daily shopping feeds management (Google Shopping & Criteo)

- Responsible for implementing and executing the remarketing strategy (currently run through the Criteo and GDN platform)

- Responsible for implementing and executing the affiliates program (currently run through the Rakuten platform)

- Responsible for updating weekly the paid social advertising content

- Responsible for compiling weekly and monthly the paid digital marketing reporting

- Responsible for creating new brand ad groups weekly for google ad words

- Responsible for managing paid digital marketing budget and reporting on this weekly and monthly

- Responsible for providing ad hoc assistance to merchandising and content teams across image re-sizing, web page merchandising etc

- Responsible for identifying industry best practice across paid digital marketing

The Ideal Candidate

Ideal Candidate:

Experience:

- 2-4 years’ experience in a similar performance / digital marketing role

- Experience managing paid digital marketing activity

- Ideally, but not compulsory, experience in a fashion and/or general online retailer

Skills:

- Very strong excel skills

- Strong understanding of Google Analytics

- Advanced knowledge and experience of google ads manager and facebook business manager

- Knowledge and experience of display platforms e.g. GDN, Criteo

- Knowledge and experience of affiliate platforms e.g. Rakuten, Click Junction

- Understanding of Google Shopping feeds

Additional:

- Passionate about menswear

- Passionate about online retailing and digital marketing

Language skills

  1. English, Full professional proficiency

About Us

About The Rake:

Founded in 2008, The Rake is the world’s preeminent publication dedicated to the education and empowerment of style. Recapturing the codes of classic men’s elegance, The Rake is inspired by icons such as Cary Grant, Gianni Agnelli, Sean Connery and their contemporary counterparts. It provides incisive, in-depth commentary on menswear and the many other elements of gentlemanly living, from manners and ethics to art and design, travel, the intellectual and the philosophical, homes, modes of transport, entertainment, food and drink. As an extension of the magazine, 

TheRake.com is a pioneering luxury e-commerce platform, offering an expertly curated offering of tailoring, shirts, accessories, footwear, luggage and watches, as well as exclusive collaborations with the most brilliant artisans and brands in the world. The shopping experience is enriched by our editorial approach, allowing our customers to read illuminating stories about the design and influences behind each product. The Rake is the modern voice of classic elegance.