Digital Marketing Manager

Alex Mill

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Job Details

Job title

Digital Marketing Manager, Alex Mill

Location

New York, United States

Level

Director / VP / President

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

We are currently seeking an experienced Growth Marketer to build our E-Commerce team and drive sales volume in partnership with the Merchandising and Design teams. 

Lead Customer Acquisition and Retention

  • Lead strategy, execution and ROI analysis for paid social, SEM, SEO, display, affiliate marketing, influencer marketing and partnerships against new customer acquisition and revenue goals
  • Define attribution and optimization opportunities by channel and manage all paid marketing to precise CPA
  • Concept and strategize paid campaigns for each seasonal launch; brief creative and social team members about the asset needed for landing pages and media plans to drive growth while effectively managing the operating budget
  • Help drive a 360-marketing process to ensure paid (social, SEM, display), Earned (PR, partnerships, influencer & celebrity) & Owned (organic social, blog, email, SMS) efforts work together towards key business growth priorities
  • Drive Conversion Rate Optimization. Ensure conversion is optimized throughout customer purchase funnel
  • Increase revenue from current customers and lead generation programs to add new customers into the funnel
  • Help define influencer strategy, bringing measurement and scale to the program
  • Manage outside agencies
  • Leverage owned and earned media opportunities to support acquisition initiatives and drive engagement
  • Develop and implement strategies and programs to maximize revenue including upsell and cross-sell incentives and communication strategies
  • The candidate should be able to help out with setting up products on site (Shopify) and assist with the monitoring of inventory levels, adding filters and QA-ing product pages before launch when needed

Measurement

  • Work closely with Data Analytics consultant to ensure that brand is properly collecting and tracking data related to customer acquisition
  • Lead paid marketing reporting and analysis, ensuring that team and stakeholders have transparency into marketing performance
  • Measure, test, analyze, and report on the effectiveness of acquisition and provide recommendations for improvements
  • Manage budgets; analyze which weeks require more investment than others and be nimble about shifting investment from under performing channels to over-performing ones.
  • Develop and distribute weekly/monthly and ad hoc reporting that provides visual representations of trended results vs. forecast and historical data

The Ideal Candidate

  • 4-5 years of experience in customer acquisition and growth marketing for direct-to-consumer business. Past agency experience is a plus.
  • A data-driven mindset with an appreciation for style
  • Must be creative, understand consumer behavior, the full marketing funnel, and how your channels work in concert with a broader marketing effort
  • You have a unique balance of analytical skills and intuition; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction
  • You’re resourceful, you know how to take a small budget and make it go far
  • You can build strategy AND execute –– you have to be comfortable rolling up your sleeves and getting your hands dirty.
  • You must be excited by the prospect of building a best-in-class growth marketing machine from the ground up.

About Us

Alex Mill was launched in 2012 by Alex Drexler with the goal of creating a perfect shirt. What followed from there was a tightly edited collection of men’s clothes that attracted a cult following of style-savvy guys who valued good design and quality. A few years later our co-founder Alex Drexler was introduced to Somsack, previously design director at J.Crew (and before that, Madewell).  Mickey Drexler, former CEO of Gap and J. Crew, serves as a strategic advisor. In the spring of 2019 the company debuted its first women’s collection. Timeless, not trendy, we take the core styles that every person wants, and we do something radical: We don’t change them all that much.