Director, Girls Brand Marketing


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Job Details

Job title

Director, Girls Brand Marketing, Athleta


San Francisco, United States


Director / VP / President


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description


A critical team member of the Athleta Brand Marketing team, the Director of Girls Brand Marketing leads the omni-channel seasonal marketing strategy, planning and execution for the Athleta Girl brand. This person ensures that the big brand and product ideas are powerfully brought to life across all major brand touchpoints, in order to grow brand awareness, acquire new customers, drive traffic/conversion and deepen the emotional connection consumers experience with our Athleta Girl brand.


What you'll do

  • Lead the omni-channel seasonal marketing strategy, planning and implementation, ensuring that the brand and product ideas are powerfully brought to life across all major brand touchpoints
  • Play an integral role in identifying big brand and product ideas for every season and brief into omni-channel marketing and creative team
  • Lead seasonal omni-channel hind-sighting and competitive analyses to inform seasonal marketing strategies
  • Partner with customer insights team to inform seasonal marketing strategies
  • Support Senior Director in overseeing omni-channel marketing team in bringing the big seasonal ideas to life in a powerful, differentiating and emotionally engaging way across all brand touchpoints
  • Develop brief for and oversee seasonal campaign/theme activations, seasonal product naming and packaging requests
  • Partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
  • Present seasonal marketing strategies and plans to cross functional partners and senior leadership team to garner buy in and obtain approvals
  • Create executive-level brand marketing results updates (i.e. “brand marketing dashboard”)
  • Support Senior Director on brand growth initiatives and special projects

Who you are

  • 10+ years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency
  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
  • Omni-channel brand marketing experience with a strong understanding of digital
  • Excellent brand marketing strategy development and execution experience and skills with proven track record of driving strong business results
  • Ability to translate product, trend and merchandising information/strategies into marketable product messages
  • Desire to build a brand and aptitude for original, creative ideas; open-minded to new approaches
  • Strong promotional/traffic-driving ideation/concepting skills
  • Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams
  • Strong leadership skills, detail-oriented, organized and self-motivated
  • Solutions first, creative problem solver.
  • High comfort level with and ability to powerfully present / garner buy in from senior leadership team
  • Experience with creative development and effectively briefing in and working with creative teams
  • Strong verbal, written communications and presentation skills
  • Strong project management skills, including demonstrated track record in managing complex projects
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Proficient in Macintosh Word, Excel, Outlook, Powerpoint and Teams
  • BA required

About Us

Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.