Director, Photography & Video


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Job Details

Job title

Director, Photography & Video, Athleta


San Francisco, United States


Director / VP / President


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

This position will oversee the Art Direction team for all Location & Studio photo and video assets. This position will be responsible for executing and bringing to life the seasonal and campaign concepts and leading the strategic planning of assets against the ideas. Casting, location, and talent will be led by this position, working closely with the Sr. Manager of Photoshoot Production.

What you'll do

  • Partner very closely with the Sr. Director, Concepting & Design to understand the vision and design framework for the season and the “big idea” per month (inclusive of a campaign level idea once per season). Plan casting, location, and photo/video assets to support that vision.
  • Understand the needs of each marketing vehicle and “best practices” to develop creative that will have the greatest impact to the customer.
  • Work closely with Sr. Manager Photoshoot production to leverage the budget and to identify new ways to shoot photography that will create agility and flexibility in the marketing pipeline.
  • Secure a lineup of freelance talent to partner with on a consistent basis to help the brand achieve a recognizable photographic handwriting across end uses and across vehicles.
  • Work with the Director, Creative Services to create a seamless and easy system of asset management to enable teams to access photography easily and to communicate preferred assets and video to the marketing and design teams.

Who you are

-10+ years of experience working as an Art Director/ Photographer for premium brands and/or innovative design firms.

- Experience with sport photography is required.

- Proven experience working with Art Directors, Production, and freelance talent.

- Deep skill and knowledge in all things related to photography and videography.

- Deep knowledge of a “Digital first” marketing approach, understanding the needs of paid and social media and how to capture creative that best suits the requirements of success in those channels.

- A change maker, a ground breaker, someone who challenges the status quo and can help us to move the brand forward.

- A positive, motivating leader that can easily collaborate and work through confrontation in a solution-minded way.

Necessary Competencies

Command Skills




Directing Others

Interpersonal Savvy

Highly Organized

Excellent Communicator

Problem Solving

Sense of Urgency


About Us

Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.