Job Details

Job title

Public Relations Manager, Christian Dior Inc.

Location

New York, United States

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

JOB PURPOSE

Support the VP of PR in maximizing Dior’s coverage of RTW and Couture in national and local media through press.

The Ideal Candidate

TASKS & RESPONSIBILITIES

Public Relations & Press:

  • Developing Public Relations strategy to support brand image and increase retail sales annually.
  • Increasing editorial coverage in national and key markets.
  • Developing and maintaining press relationships to better enhance the exposure of Dior product in quality and quantity.
  • Pitch and place feature stories in media.
  • Initiating and investigating new opportunities to heighten Dior brand awareness.
  • Working with merchants to ensure cohesive message delivered in tandem with big seasonal buys.
  • Work with Paris communication team to create awareness of US Communications strategy.
  • Develop cohesive product launches with other communications teams.
  • Any other tasks as assigned from time to time.

Reporting:

  • Provide editorial results and rankings to internal and Paris communications executives.
  • Quantify all marketing efforts and results for Paris executive team.

SKILLS & COMPETENCIES

  • Ability to react to change of business demands.
  • Excellent communication and interpersonal skills.
  • Strong planning and organizational skills with a sense of priority and attention to detail.
  • Comfortable in making autonomous decisions in a timely manner.
  • Ability to negotiate with peers and external groups.
  • Ability to relate and work with all kind of people inside and outside the organization.
  • Ability to delegate responsibility to direct reports.
  • Ability to come up with new and creative ideas.
  • Ability to operate all equipment and programs necessary to perform the job.

REQUIREMENTS

  • Minimum 3-6 years prior PR experience with a luxury fashion brand.
  • Existing editorial contacts.
  • Ability for frequent travel.

About Us

Christian Dior was a visionary. Beginning with his first collection in 1947 he rewrote the rules of modern elegance and imposed his style on the entire world. Well beyond fashion, he brought women his vision of beauty and happiness; he loved and reinvented a refined art de vivre. Concerned with restoring a unique savoir faire, Christian Dior stated: “True Luxury requires genuine materials and the craftman’s sincerity“.

The House of Dior has been built upon this wonderful heritage that makes Dior the supreme icon of luxury. This heritage continues today thanks to the talent of its creators with the same audacity and inventiveness that inspired Monsieur Dior.

From the renowned Bar suit to the grandest evening gowns, the famous Lady Dior bag to the Dior VIII, each of these pieces reveal the excellence, the refinement and the savoir faire of a unique traditional craft that the House of Dior conveys for more than sixty years.

True to the spirit of its founder, Dior is pursuing and accelerating since 2010 its strong ties with the world of the arts, with an ever increasing number of exhibitions by contemporary artists around the globe.

The House of Dior has an international network of freestanding boutiques spread throughout 38 countries and undertakes ambitious development projects in every major market.