Executive Director Marketing Tom Ford/Darphin/ Kilian Travel Retail Worldwide

Estée Lauder Companies

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Job Details

Job title

Executive Director Marketing Tom Ford/Darphin/ Kilian Travel Retail Worldwide, Estée Lauder Companies

Location

New York, United States

Level

Director / VP / President

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Responsible for the development and execution of TRWW Marketing strategies for Tom Ford Beauty, Darphin and Kilian brands that will enhance brand equity, improve market share, ensure brand objectives are realized and financial targets achieved. Reports to Vice President, General Manager, Travel Retail Worldwide.

KEY RESPONSIBILITIES

Strategic Development

  • Work with VP/GM to develop 3-year Strategic Plan

  • Develop product and consumer marketing strategies to increase market share

  • Plan, program and execute regional and market-specific strategies

  • Drive development, execution and follow up of strategic initiatives with regional marketing teams

  • Present strategies to brand and TR senior management, present to key retail partners

Marketing Strategy/Applied Marketing

  • Develop marketing strategy for seasonal launch participation based on regional/market relevancy and corridor alignment

  • Drive program development for TR exclusive initiatives

  • Plan dollarized launch calendar to anniversary programs and drive incremental sales

  • Drive launch executions overseeing TRWW and regional marketing teams to execute and track performance of launches; manage cost implications of each individual program

  • Leverage brand-developed 360 marketing campaigns

  • Review regional P&L to ensure regional NOP and ROI KPIs are met for A&P activities

  • Track all new product launches and manage sell-thru

  • Manage visualization calendar, enhanced merchandising/visualization programs, and ensure alignment with traveling corridors

  • Identify merchandising needs, work with Store Design and Visual Merchandising to initiate creative requests, develop merchandising guidelines and TR-specific VM elements

  • Support new door openings

  • Drive limited and ongoing forecasts with Demand Planning; review and make recommendations for new products, review ongoing forecasts, participate in pre-SIOP meetings

  • Lead Lachen task force meetings (operational excellence for the channel)

SKU Management

  • Lead SKU management/line edit analysis, drive category reviews and manage COG efforts to increase SKU productivity

  • Develop regionally relevant and market-specific lineups to accelerate distribution

  • Analyze mix of business and maximize SKU performance; present line edits and SKU management efforts to TR and brand senior management

  • Track and analyze sales performance and quarterly magic quadrant review

  • Manage service levels with Lachen DC partners

  • Work with Demand Planning to manage OOS and Excess inventory monthly

  • Oversee team in promo reserve clean-up and ensure proper collateral allocations based on regional needs

Consumer Marketing

  • Develop strategies with Digital Marketing/Communications NY, brand and Regional teams and initiate requests with the brand

  • Develop Retail Events strategy and ensure proper execution at Regional level

  • Drive online/pre-purchase calendar development

  • Work with Regional teams to develop brand awareness and event strategies

Develop Talent and Capabilities

  • Coach and lead team to execute with excellence and motivate with strong team leadership

  • Lead by example to foster an encouraging, respectful and cooperative team environment

  • Position manages direct reports in NY and dotted line reports in TR regions

  • Position reports to VP/GM, TF/DA/KI Travel Retail Worldwide

The Ideal Candidate

  • Position requires 10 years experience in Marketing or related field

  • College/University graduate, MBA a plus

  • Development and applied marketing background

  • Financial and strong analytical skills

  • Excellent organizational skills

  • Strong communication skills both written and oral

  • Demonstrates strong leadership capabilities

  • Understanding the commercial aspect of the business

About Us

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products, with a diverse portfolio of +25 brands.