Loyalty & Payments, Cross Brand Marketing Copywriter

Gap Inc.

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Job Details

Job title

Loyalty & Payments, Cross Brand Marketing Copywriter, Gap Inc.


San Francisco, United States


Executive / Coordinator


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

The Cross-Brand Marketing team oversees and manages multi-brand marketing initiatives, leveraging and maximizing the competitive advantage of Gap Inc’s family of brands. The team includes a centralized creative team, as a shared resource, to help L&P create a consistent look and feel for the loyalty program. This team will specifically focus on identifying and executing on opportunities to engage customers across Gap Inc brands through cross-brand marketing opportunities. The first priority for these team will be developing and executing the launch of Bright Rewards, Gap Inc’s new loyalty program.

This is a hybrid role for a marketer with a passion for copywriting or a copywriter with a passion for marketing strategy. This person will assist in both capacities as the responsibilities of the larger team evolve.

What you'll do

  • Writes and edits copy for marketing for a variety of mediums, including: ecommerce, POSetail environment, merchandising, social media, media, print and digital advertising for seasonal stories, engagement programs, and directional store documents
  • Assists with the development of cross-brand growth marketing campaigns from proof of concept to execution, partnering with the L&P Brand Loyalty Marketing teams to ensure campaigns objectives align with individual brand objectives
  • Proofreads all marketing and editorial content for accurate brand voice, grammar, punctuation, marketing objectives and legal compliancy for all relevant loyalty initiatives
  • Applies and maintains consistency for brand and loyalty voice across all products and platforms – in line with respective brand guardrails and style guides
  • Collaborates cross-functionally with marketing counterpart to obtain feedback on copy and ensure changes have been fully integrated into design, including updating copy if design scope changes
  • Partners with financial institution and loyalty counterparts to remain up to date with legalegulatory guidelines
  • Coordinates with copywriting team in each brand to learn about brand voice and obtain copy approval when necessary
  • Consistently studies best practices for copy language and formatting on print and digital (paid and social media) design

Who you are

  • 5+ years of copywriting experience in advertising or marketing; retail background a plus
  • Strong writing skills and style – excellent grammar, spelling, punctuation
  • Strong editing and proofreading skills
  • Strong communicator – including tone, structure, meaning, and factual accuracy
  • Strong knowledge of how copy relates to art, design, graphics and typography is highly desirable
  • Understands messaging hierarchy, design aesthetic, and value of design/written copy within a business context
  • Possesses general knowledge about how tones/voices should change for different mediums
  • Bachelor’s Degree in English, Journalism, Communications, Advertising, or Marketing
  • Passion for design, style, and fashion
  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
  • Ability to manage multiple, competing requests and priorities and meet tight deadlines
  • Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Proactive with strong project management skills; able to multi-task and work autonomously and as part of a team
  • Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
  • Can take creative direction and work independently as well as collaboratively in a fast-paced, deadline-oriented environment

About Us

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix.

Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.