Marketing, Acquisition Manager

Gap Inc.

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Job Details

Job title

Marketing, Acquisition Manager, Gap Inc.


New York, United States




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

The Store Engagement team is a critical part of the Loyalty and Payments organization and serves as the conduit for communicating and prioritizing initiatives with Store Operations Brand partners and the field. The Store Engagement team focuses on driving loyalty acquisition and the seamless implementation of L&P initiatives in stores. The Manager of Acquisition Marketing is an integral part of the Store Engagement team and drives execution of loyalty initiatives for Gap brand.

This position is ideal for a team player with strong project management, understanding of store functions and operational skills. Must enjoy relationship building and working across a big team with multiple business partners.

What you'll do

  • Supports Director in ownership of customer acquisition strategy for respective brand(s)
  • Partners with L&P Brand teams on execution of acquisition marketing campaigns for respective brand across channels and platforms, mainly focusing on in-store marketing. This may include writing creative briefs, tracking down image requests, providing creative feedback and consolidating legal feedback.
  • Optimizes marketing campaigns to ensure optimal ROI and build a future for strong foundation for future customer-lifetime-value
  • Partners back with other cross-functional marketing teams to ensure acquisition marketing campaigns are well-integrated into overall strategies for respective brand
  • Shares acquisition performance data with Brand and cross-functional stakeholders
  • Partners with other Brand Acquisition team members to streamline processes and strategies and write succinct, informative store communications with the brand voice around L&P initiatives and updates
  • Partners closely with Brand Store Operations team to ensure feedback about acquisition marketing campaigns are messaged to Store Associates for campaign setup
  • Partners with banking partner RAMs to drive loyalty program education and engagement with Store Associates and field employees
  • Supports store Recognition by pulling data, ordering treat boxes, updating card site, and managing third party vendors, etc.
  • Partners with L&P Business Analysis team on hind sighting and performance:
    • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response
    • Visualizes data and builds stories to report campaign and program results, partnering with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
  • Innovates marketing campaign strategies and manages a project plan/structure for test initiatives by reviewing ROI, target audiences, communication vehicles, and appropriate timing in partnership with L&P Finance and Business Analysis teams
  • Manages budgeting, open and close POs, forecasting and actualizing costs

Who you are

  • 5+ years of relevant work experience in marketing, advertising, loyalty, retail stores or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs
  • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, etc.) in support of business priorities
  • Strategic thinker with the ability to leverage quantitative and qualitative data to make data-driven decisions
  • Proficient in Word, Excel, PowerPoint, and Google Docs
  • Past credit card, retail, or agency experience preferred but not required
  • Bachelor’s Degree
  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
  • Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Customer-centric mindset
  • Proactive with strong project and program management skills; able to multi-task and work autonomously and as part of a team
  • Looks beyond obvious and doesn’t stop at the first answer
  • Ability to think big picture and be a visionary/idea generator, leading program vision and planning while getting involved in the details of actual execution and management
  • Willingness to approach projects with a can-do attitude and create process where there isn’t one
  • Results-oriented, timeliness, attention to detail, with a willingness to shift plans as necessary to meet goals
  • Self-motivated with ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
  • Growth mindset, willing to run through walls to deliver and adjust style to various teams and leaders

About Us

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix.

Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.