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Paid Digital Marketing Manager

Gap Inc.

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Job Details

Job title

Paid Digital Marketing Manager, Gap Inc.

Location

San Francisco, United States

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

You will be responsible for driving all digital performance marketing strategies across paid search, paid social, affiliate program, SEO/SEM, display, and more. This person will be responsible for achieving sales and new customer acquisition targets for the paid marketing channels. S/he will work with internal stakeholders and external agency partners to bring the brand to life across these various channels. This person will own and oversee the entire process of a campaign from the strategy and briefs to the execution and hindsight. This position reports to the Director of Janie and Jack marketing.

What you'll do

  • Create seasonal and annual paid digital marketing plans, including spend mix by channel and audience.
  • Responsible for all paid digital marketing programs, including strategy, budgeting, forecasting, and reporting.
  • Convert campaign data into thoughtful hind sights and create actionable recommendations for future campaigns.
  • Manage paid digital marketing budget including monthly forecast, invoice management, and media mix strategy.
  • Manage media agency relationships: Paid Search including product listing ads, Affiliate program, Paid Social
  • Partner with ecommerce team to optimize site for stronger SEO/SEM performance
  • Evaluate and recommend new online marketing opportunities and technologies that will help drive new customer acquisition and/or retention.
  • Ensure all online marketing channels are aligned with brand marketing calendars and messaging, while providing insights to the type of creative that works best in the various channels.
  • Create A/B testing plan in partnership with internal creative partners and external agency

Who you are

  • 4+ years of paid digital marketing experience with search, affiliate, and social media
  • Strong level of proficiency with Google Analytics, Google Adwords, and Facebook Business Manager and other web reporting tools
  • A deep understanding of ecommerce technology (web analytics, ad tracking, a/b testing, tag management, content management)
  • Solid understanding of the retail, e-commerce and email marketing industries and KPIs
  • A creative and analytical mind
  • Keen attention to detail and exceptional organizational skills
  • Demonstrated ability to thrive in a fast-paced environment with shifting priorities and last minute changes
  • Able to work independently with little direction and multi-task while being productive and timely
  • BA/BS degree required

About Us

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix.

Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.