Director, Media Strategy


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Job Details

Job title

Director, Media Strategy, Gap


New York, United States


Director / VP / President


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

The Director, Media is accountable for all media planning and buying partnerships strategies within Gap brand, with sole accountability for the media budget and management of agencies. The position requires a deep understanding of the customer, global markets and business goals, to ensure the media strategy is aligned at all times to our customer and brand vision, to drive results and return on investment. This position will lead the process for all media marketing vehicles and is able to work in a highly matrixed organization and team to deliver an integrated approach to marketing, working collaboratively with the wider cross functional business leads.• Provide thought-leadership in the development of seasonal marketing plans and bring elements of all marketing vehicles into one cohesive plan• Collaborate with the marketing team that develops and implements customer-facing communication plans that span across Digital/Social• Leads all Partnerships and Media buying which are in alignment with the Gap annual/seasonal goals• Identify measurable objectives for the overall campaign and for each functional area• Create methodologies for evaluating effectiveness; develop plans that are cost-efficient and deliver on the marketing objectives• Strong ability to negotiate when managing agencies, and other external vendors• Leader in the development of new media and partnership opportunities• Manage Media team that executes against cross-media platforms.• Manage the experiential & partnership marketing manager in identifying new opportunities of

Who you are

• Minimum of 7-10 years of in-house Marketing or Agency and Team Management experience required.• Deep understanding of industry marketing, media, technologies; strong ability to apply analytics to assess real business value and logically develop an approach to global brand marketing.• Partners with the customer insights team to inform the formation of media marketing strategies.• Ability to combine media metrics and business data to analyze the relative efficiency of various digital channels.• Background in client relations, engagement management, and interactive media.• Bachelors degree required. MBA preferred.• Proven management experience with small-to-midsize team.

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

About Us

Gap is one of the world’s most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand’s collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends. Gap is designed to build the foundation of modern wardrobes through every stage of life with apparel and accessories for adult men and women under the Gap name, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.

Beginning in 1987 with the opening of the first store outside North America in London, Gap continues to connect with customers around the world through specialty stores, online, and franchise stores. In addition, we bring the brand to value-conscious customers, with exclusively designed collections for Gap Outlet and Gap Factory stores and websites.